Emplifi Summit 2021 Event Mark

Keynote: Defining and transforming CX with empathy

Is empathy at the heart of your CX? | Emplifi CEO Mark Zablan

Join Emplifi CEO Mark Zablan as he shows you a new way to acquire, engage, and support customers at every touchpoint along the buyer's journey - with Emplifi's unified CX platform. Hear about our vision for a world driven by genuine empathy, and prepare to go deep into social commerce trends when Mark chats with Meta's (Facebook's) Head of Messaging Developer Partnerships, Martha O'Byrne-O'Reilly. To close, we'll hear briefly from the founders of Go Instore, now an Emplifi company.

Meet the founder of Just One Tree

Emplifi Summit Host Fernando Tiberini interviews Amanda Bronkhorst, founder of Just One Tree, about how the organization is helping to restore forests around the globe. Find out what a difference just one person can make! Emplifi is funding one tree for each attendee of this year's event.

Defining the infinite experience | Emplifi CMO Zarnaz Arlia with Encantos CEO Steven Wolfe Pereira

Faced with constant shifts in consumer behavior and rising expectations, brands need a way to provide an infinite loop of customer experiences. But what does that mean exactly, and how does Emplifi help to make it happen? Join Emplifi CMO Zarnaz Arlia to hear how Emplifi came to be, followed by a lively discussion with Steven Wolfe Pereira, CEO of entertainment education company, Encantos. Together, they will explore what an infinite experience looks like and how Emplifi supports this vision, bringing brands ever closer to their customers.

Transforming the customer experience with Bath & Body Works and Facebook

How did Bath & Body Works Arabia transform its customer experience with a 42% improvement in resolved conversations? Join Emplifi customer Amina Mashukova, PR & Social Media Executive for Bath & Body Works, along with David Cohen, EMEA Developer Partner Manager, Messaging Platforms, with Facebook, to hear the full story of the brand’s deployment of the beta Messenger API for Instagram.

Next-gen CX with Emplifi Chief Product Officer Alex George

Find out how Emplifi CX Cloud brings marketing, commerce, and care together to close the customer experience gap. In this session, Emplifi's Chief Product Officer, Alex George, shows how our Social Marketing Cloud, Social Commerce Cloud, and Service Cloud address key social and care trends that are shaping exciting new opportunities for brands.