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Baromètre Social Media 2026 : Les clés de votre réussite

Découvrez les clés du succès sur les réseaux sociaux en 2026. Ce rapport exclusif Emplifi s’appuie sur les données de milliers de marques pour vous offrir un benchmark précis de vos performances. Identifiez les tendances émergentes, comprenez les évolutions du marché et optimisez votre stratégie pour prendre des décisions éclairées et garder une longueur d’avance. Téléchargez dès maintenant cet outil indispensable.

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Des benchmarks et insights issus de plus de 200,000 comptes de grandes marques

Ce rapport met en lumière les conclusions les plus percutantes de notre analyse de données internes exclusives, et offre des conseils stratégiques concrets basés sur des constats tels que :

200%
Medianes Wachstum der Follower-Zahlen auf TikTok (im Jahresvergleich 2025). Damit ist TikTok die am schnellsten wachsende Plattform für den Markenaufbau.
27.6%
Medianes Engagement auf TikTok im 4. Quartal 2025. Die Plattform generiert zudem doppelt so viele Interaktionen wie Instagram und 20-mal so viele wie Facebook.
44%
Mehr Interaktionen durch Instagram Reels und Karussells im Vergleich zu reinen Bild-Posts. Ein klarer Beweis für die Wichtigkeit immersiver Formate.
37.5
Mediane Interaktionen pro Facebook Live-Post. Das entspricht 4-mal mehr Engagement als bei Link-Posts und 6-mal mehr als bei statischen Bildern.