Asia Pacific Social Media Benchmarks: Electronics Q2 2026

What’s in this report

In Q2 2026, Electronics brands in Asia Pacific saw Instagram user engagement clearly outpace Facebook, with median engagement rates of around 2.25% versus roughly 1.02%. Ecommerce, not Electronics, still dominates interaction share on both platforms — Electronics ranks 5th on both Facebook and Instagram — while Live Video, Carousels, and Reels remained the strongest-performing organic formats. On the paid side, Electronics-specific ad accounts ran notably higher CPC and CPM than the Asia Pacific market overall, though CTR was broadly comparable.

This quarterly benchmarks report pulls from Emplifi’s dataset of 1,405 Facebook pages and 565 Instagram profiles across Asia Pacific, covering April 1, 2026 through June 30, 2026.

User-generated content: what’s achievable

Brands using Emplifi’s UGC solution this quarter saw:

• 19.88x increase in conversion rate
• 5.06x increase in website visits
• 1.08x increase in average order value

These figures represent the median uplift seen across Emplifi’s Brands UGC Accounts Benchmark for Q2 2026.

Organic performance: Facebook and Instagram

Interaction share by industry

On Facebook, Ecommerce accounts for 27.6% of total brand interactions — the highest share of any category. On Instagram, Ecommerce leads with 53.4% of interactions. Electronics itself holds the 5th-highest interaction share on both platforms in Asia Pacific — 6.4% on Facebook and 4.2% on Instagram.

Facebook interaction distribution (Q2 2026):

Instagram interaction distribution (Q2 2026):

Platform landscape at a glance

In Asia Pacific, Electronics Instagram brand profiles carry a lower median follower count than Facebook pages. The source chart for this comparison (a bubble chart) does not print exact figures — only relative bubble sizes — so the table below reflects the deck’s own directional findings rather than precise counts.

Activity volume on both platforms is higher on Instagram than on Facebook, while user engagement on Instagram also outpaces Facebook.

Median post interactions

Median post interactions track the middle-ranked page or profile by monthly interactions — a measure of typical performance rather than outlier peaks.

Instagram median post interactions held in the low-to-mid 20s range for most of the past year, dipping to around 22 in early 2026 before recovering slightly to 23 by Q2 2026. Facebook stayed lower and comparatively flat, closing the period at around 12.

Relative median post interactions

Relative median interactions index each platform’s performance against its own peak over the reporting period, making it easier to compare directional trends across platforms regardless of absolute scale.

By Q2 2026, both platforms had drifted down from their earlier peaks — Instagram sat at roughly 77% of its peak and Facebook at roughly 70% of its peak, after both platforms briefly converged in the high-80s range around March 2026.

Median post impressions

Impressions measure how many times posts were displayed, regardless of interaction. This metric is available for both platforms and reflects reach rather than engagement.

Facebook impressions climbed to a peak of around 3,700 in September 2025 before settling into a steadier 2,400–3,000 range through Q2 2026. Instagram impressions also peaked around September 2025 (roughly 3,250) but fell more sharply afterward, ending the period at around 1,280 — well below Facebook’s reach despite Instagram’s stronger engagement.

Engagement rate trends

Median post engagement rates this quarter:

• Instagram: ~2.25%
• Facebook: ~1.02%

Instagram engagement has stayed in a fairly narrow band (roughly 2.0%–2.6%) all year, while Facebook engagement has held closer to 0.75%–1.0%, ticking up slightly to just over 1% by Q2 2026.

Best-performing post types

Facebook: Live Video and standard Video continue to outperform other formats organically. In Q2 2026, Live Video generated a median of 39 post interactions, while standard Video reached 8.

Instagram: Carousel and Reel posts lead organic performance. Carousels generated a median of 30 post interactions this quarter; Reels reached 28.

Full organic post type performance (Q2 2026):

Post type distribution trends:

On Facebook, Photo remains the dominant post format at around 61% of posts, though Reels are gaining share steadily — rising from near zero earlier in the year to approximately 32% by Q2 2026. On Instagram, Reels, Images, and Carousels each account for roughly a third of posts published, with Reels and Carousels driving the majority of top-performing content.

Top performing pages and profiles

Facebook — top pages by total interactions (Q2 2026):

Instagram — top profiles by total interactions (Q2 2026):

Top posts this quarter

The highest-performing individual posts by interactions across Asia Pacific brands in Q2 2026:

Facebook:

Instagram:

How does your brand compare?

These benchmarks reflect median performance across thousands of brands in Emplifi’s dataset. Get a free personalized assessment to see exactly where your brand stands today.

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Paid performance: Facebook and Instagram ads

Electronics in Asia Pacific clears Emplifi’s 200-active-ad-account minimum on its own, so this section uses the Electronics-specific ad accounts benchmark for placement-level spend, CPC/CPM, and CTR figures below, while the Cost Trends table separately compares that Electronics benchmark against the broader Asia Pacific ad accounts benchmark.

Where brands are spending

The majority of paid spend for Electronics brands in Asia Pacific goes to FB feed, followed by IG instagram reels and IG feed. Spending on FB feed is 17.34 percentage points higher than on IG instagram reels.

CPC and CPM by placement

The most cost-efficient placements for Electronics brands in Asia Pacific this quarter:

• Lowest CPC: FB feed, FB facebook reels, and IG instagram stories
• Lowest CPM: FB facebook reels, FB feed, and IG instagram reels

CPC and CPM by placement (Q2 2026):

Click-through rate by placement

Within the Electronics brands benchmark, FB feed leads on CTR at 1.57%, compared to FB facebook reels at 0.89%.

CTR by placement (Q2 2026):

Cost trends over time

Q2 2026 ad cost benchmarks for Asia Pacific:

Electronics-specific CPC climbed from around $0.18 in mid-2025 to roughly $0.20 by Q2 2026, dipping as low as $0.13–$0.14 along the way, while Asia Pacific’s overall CPC stayed far lower and comparatively flat, in the $0.05–$0.065 range throughout. CPM followed a similar pattern: Electronics CPM rose from about $1.40 to nearly $1.90 (with a dip to roughly $1.05 in January 2026), versus a flat $0.50–$0.65 for the region overall. CTR was the one metric where the two benchmarks converged — both Electronics and Asia Pacific overall trended up over the year, ending Q2 2026 at approximately 0.95% and 1.10% respectively, with the region-wide figure edging slightly ahead.