Latin America Social Media Benchmarks: Electronics Q2 2026

What’s in this report

In Q2 2026, Electronics brands in Latin America saw Instagram median post engagement rates of around 3.1%, well ahead of Facebook at roughly 1.5%. Ecommerce brands captured the largest share of total interactions on both platforms regionally, with Electronics itself holding a modest 1.7% share on each. Carousel and Reel content led organic performance on Instagram, while Live Video and Link posts stood out on Facebook.

This quarterly benchmarks report pulls from Emplifi’s dataset of 689 Facebook pages and 411 Instagram profiles across Latin America, covering April 01, 2026 through June 30, 2026.

User-generated content: what’s achievable

Brands using Emplifi’s UGC solution this quarter saw:

• 19.88x increase in conversion rate
• 5.06x increase in website visits
• 1.08x increase in average order value

What’s in this report

In Q2 2026, Electronics brands in Latin America saw Instagram median post engagement rates of around 3.1%, well ahead of Facebook at roughly 1.5%. Ecommerce brands captured the largest share of total interactions on both platforms regionally, with Electronics itself holding a modest 1.7% share on each. Carousel and Reel content led organic performance on Instagram, while Live Video and Link posts stood out on Facebook.

This quarterly benchmarks report pulls from Emplifi’s dataset of 689 Facebook pages and 411 Instagram profiles across Latin America, covering April 01, 2026 through June 30, 2026.

User-generated content: what’s achievable

Brands using Emplifi’s UGC solution this quarter saw:

• 19.88x increase in conversion rate
• 5.06x increase in website visits
• 1.08x increase in average order value

These figures represent the median uplift seen across Emplifi’s Brands UGC Accounts Benchmark for Q2 2026.

Organic performance: Facebook and Instagram

Interaction share by industry

On Facebook, Ecommerce accounts for 22.3% of total brand interactions — the highest share of any category. On Instagram, Ecommerce leads with 40.1% of interactions. Electronics itself holds a smaller 1.7% share of total interactions on both Facebook and Instagram, placing it outside the top 5 categories on each platform.

Facebook interaction distribution (Q2 2026):

Instagram interaction distribution (Q2 2026):

Platform landscape at a glance

In Latin America, Instagram brand profiles carry a higher median follower count than Facebook pages. The figures below reflect relative standing across all profiles in the sample at the end of Q2 2026; the underlying chart for this metric does not publish absolute numeric values, so directional comparisons are shown instead.

Activity volume on both platforms is higher on Instagram, while user engagement on Instagram also outpaces Facebook.

Median post interactions

Median post interactions track the middle-ranked page or profile by monthly interactions — a measure of typical performance rather than outlier peaks.

Instagram median post interactions declined steadily from around 47 in May 2025 to a low near 32 by December 2025, recovered to roughly 38 by May 2026, then eased back to about 30 in June 2026. Facebook held low and largely flat across the full period, drifting from around 6 down to approximately 4.

Relative median post interactions

Relative median interactions index each platform’s performance against its own peak over the reporting period, making it easier to compare directional trends across platforms regardless of absolute scale.

By June 2026, both platforms’ relative median interactions had pulled back from a local peak reached in May 2026 (around 80-83%), with Facebook ending near 65% of its peak and Instagram near 62% — their lowest points since the start of the reporting period.

Median post impressions

Impressions measure how many times posts were displayed, regardless of interaction. This metric is available for both platforms and reflects reach rather than engagement.

Instagram impressions climbed from around 1,300 in May 2025 to a peak near 4,000 in September 2025, before pulling back and leveling off around 1,500-1,600 through the first half of 2026. Facebook impressions stayed low throughout, ending around 650 in June 2026 — down from a high near 1,400 in late 2025.

Engagement rate trends

Median post engagement rates this quarter:

• Instagram: ~3.1%
• Facebook: ~1.5%

Instagram engagement fluctuated between roughly 2.5% and 3.6% over the period, ending near 3.1% in June 2026. Facebook engagement rose gradually across the full year, climbing from below 1% in mid-2025 to about 1.5% by June 2026 — its highest point in the period.

Best-performing post types

Facebook: Live Video and standard Video continue to outperform other formats organically. In Q2 2026, Live Video generated a median of 20 post interactions, while standard Video reached 4.

Instagram: Carousel and Reel posts lead organic performance. Carousels generated a median of 38 post interactions this quarter; Reels reached 36.

Full organic post type performance (Q2 2026):

Post type distribution trends:

On Facebook, Photo remains the dominant post format at around 53% of posts, though Reels are gaining share steadily — rising from near zero earlier in the year to approximately 42% by Q2 2026. On Instagram, Reels, Images, and Carousels each account for roughly a third of posts published, with Reels and Carousels driving the majority of top-performing content.

Top performing pages and profiles

Facebook — top pages by total interactions (Q2 2026):

Instagram — top profiles by total interactions (Q2 2026):

Top posts this quarter

The highest-performing individual posts by interactions across Latin America brands in Q2 2026:

Facebook:

Instagram:

How does your brand compare?

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Paid performance: Facebook and Instagram ads

Where brands are spending

The majority of paid spend for Electronics brands in Latin America goes to FB feed, followed by IG instagram reels and IG feed. Spending on FB feed is 17.34 percentage points higher than on IG instagram reels.

CPC and CPM by placement

The most cost-efficient placements for Electronics brands in Latin America this quarter:

• Lowest CPC: FB feed, FB facebook reels, and IG instagram stories
• Lowest CPM: FB facebook reels, FB feed, and IG instagram reels

CPC and CPM by placement (Q2 2026):

Click-through rate by placement

Within the Electronics brands benchmark, FB feed leads on CTR at 1.57%, compared to FB facebook reels at 0.89%.

CTR by placement (Q2 2026):

Cost trends over time

Q2 2026 ad cost benchmarks for Latin America. This deck includes a dedicated Electronics ad-account breakout (in addition to the region-wide benchmark), so the Electronics-specific figures are used as the “Brands benchmark” column below, alongside the region-wide “Latin America overall” figures:

Electronics-specific CPC ran consistently above the Latin America-wide figure throughout the period, climbing from around $0.18 in mid-2025 to about $0.20 by June 2026, while the region-wide CPC held much lower and flatter, near $0.08. CPM followed a similar pattern: Electronics CPM rose from roughly $1.40 to nearly $1.85, dipping briefly to about $1.05 in early 2026 before climbing again, while the region-wide CPM stayed close to $0.60-0.75 throughout. CTR for both segments converged by the end of the period, with Electronics at approximately 0.96% and the Latin America-wide figure close behind at 0.95%, after tracking a few tenths of a point apart for most of the year.