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Back to definitions

What is an Instagram influencer?

Definition: Instagram Influencer

Influencers are Instagram users who have an established credibility and audience, and who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s influencers are users who employ your brand hashtag and have the largest number of followers.

You can use influencer relationship management software like Emplifi to identify Instagram influencers who would be the perfect fit for your brand, and follow your campaign end to end.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

15 marketers with diverse voices to follow on social media in 2026

Looking for diverse voices to follow? Here's a list of 15 LGBTQ+ marketers you should have on your radar.
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2026 Global Football Tournament social media trends

Emplifi analyzed nearly 1 million social media mentions ahead of the 2026 global football tournament to uncover which teams, players, and platforms...
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Automation vs. autonomy: The CX leader's guide to AI maturity

Chatbots can be inflexible and frustrating for customers with complex requests, while an Autonomous CX system can adapt to a customer’s concerns...
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[Infographic] How consumers research products in 2026 (and what it means for your brand)

Emplifi surveyed 1,650 consumers to map how people research products in 2026. See what they trust, where they look, and what wins the sale.
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How AI agents are reshaping the future of Autonomous CX

According to Emplifi research, 71% of consumers report being satisfied with their AI support experiences. In this guide, you'll learn how Autonomous...
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How to manage social media accounts at enterprise scale (without losing control)

Learn how enterprise brands manage hundreds of social media accounts through centralized governance, team-based permissions, automated reporting, and...
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  • A concrete action plan to go from disjointed teams to A-CX
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