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Back to definitions

What is a social ambassador?

Definition: Social Ambassador

Social Ambassadors are social media influencers hired to promote a brand in an ongoing campaign rather than a single post. Unlike traditional influencers, Social Ambassadors become an integrated part of a brand’s long-term marketing plan.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Report: The state of social media marketing 2026

This report reveals how marketers are adapting heading into 2026, where budgets are shifting, which tools they trust, and how they’re turning AI,...
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Social media marketing strategies for restaurant growth

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The CSAT metric: What you need to know to measure & improve satisfaction

In this guide, we’ll take a look at what CSAT is, how you can measure it, and 3 strategies you can use to give your CSAT score a boost.
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A step-by-step guide for working with nano influencers

In this guide, we’ll show you the benefits of working with nano influencers, and give you a step-by-step framework to help you get started with an...
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10 best Khoros alternatives for unified social media, marketing, and customer care

There’s a new generation of platforms that match or surpass Khoros in key areas, whether you’re looking for enterprise-grade social care, nimble...
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The best times to post on social media based on 399 million posts

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
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