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What is social commerce?

Definition: Social Commerce

Social commerce is an online marketing model that brings eCommerce functionality directly into established social networks to drive sales.

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Emplifi Press: Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

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Emplifi Press: Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

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[Infographic] How customers pursue authenticity on the path to purchase and loyalty

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How brands can harness word-of-mouth marketing

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4 types of UGC you should be using (and their advantages and challenges)

Top image: Why #TikTokMadeMeBuyIt is so effective for brands

Why #TikTokMadeMeBuyIt is so effective for brands

Top image: How to get ahead of Black Friday with live commerce

How to get ahead of Black Friday with live commerce

[Checklist] How to get started with livestream shopping for your brand

Top image: How review authentication leads to eCommerce wins

Cutting through the noise: How review authentication brings eCommerce wins