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Back to definitions

What is user-generated content?

Definition: User-Generated Content

User-generated content (UGC) is any form of visual media that is created by users of an online system, and made accessible via social media.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

The best times to post on social media based on 399 million posts

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
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Blog: Q3 2025 benchmarks: UGC conversion gains and Meta’s video-first strategy in focus

Brand performance on social media shifted in important ways in Q3 2025, and the latest Social Media Benchmark Report from Emplifi highlights several...
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The agency efficiency playbook: How smarter workflows drive growth

The old ways of fragmented tools, endless approval chains, and manual reporting aren’t built for this environment. They slow teams down, sap...
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Social media marketing for entertainment brands: The best fan engagement strategies

This guide will show marketing managers and brand strategists how to build engaged fanbases that drive real business results – from ticket sales to...
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How to write a successful social media proposal (plus template)

Discover the essential components of a winning social media proposal, best practices that make yours impossible to ignore, and how the right social...
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Win more clients with this social media proposal template

Our social media proposal template makes it simple to present your ideas clearly, professionally, and persuasively.
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