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Back to definitions

What is an Influencer Marketing Manager?

Definition: Influencer Marketing Manager

An Influencer Marketing Manager discovers, manages, and launches campaigns (often on social media) with influencers to drive brand message and awareness to a specific audience. They may also manage vetting creators, influencer compensation, and other elements of campaign strategy.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Blog: What Today’s Consumers Expect from Brands on Social Media in 2025 [Infographic]

We surveyed nearly 1,000 frequent social media users to understand exactly how they want brands to show up in 2025. The answer: real trust, real...
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2025 social customer care trends: What consumers expect now

Today’s consumers don’t just want fast service — they expect it, especially on social. Learn how to keep up in this report.
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An Introduction to Social Commerce: What Brands Need to Know in 2025

Social commerce is taking online shopping by storm. But what is it, exactly, and how can brands get the most from their social commerce efforts?...
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The customer experience in 2025: Three trends that grow loyalty

Take a closer look at the top trends and predictions for CX, customer care, and customer intelligence.
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Bridging the Social Media Generation Gap: Insights from our latest survey

Our latest survey of nearly 1,000 U.S.-based social media users reveals how Gen Z, Millennials, Gen X, and Boomers engage with content, platforms,...
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Customer service experience: best practices and examples for brands

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing...
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