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Back to definitions

What is an Influencer Marketing Manager?

Definition: Influencer Marketing Manager

An Influencer Marketing Manager discovers, manages, and launches campaigns (often on social media) with influencers to drive brand message and awareness to a specific audience. They may also manage vetting creators, influencer compensation, and other elements of campaign strategy.

Influencer Marketing Managers often use influencer management software to streamline processes and ensure the creators they work with align well with their brand.

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Brand performance on social media shifted in important ways in Q3 2025, and the latest Social Media Benchmark Report from Emplifi highlights several...
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The old ways of fragmented tools, endless approval chains, and manual reporting aren’t built for this environment. They slow teams down, sap...
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