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Tell Fuel AI what you need. It gets it done. You approve everything. See how our agentic layer saves you hours

Media Placement
15 min read
Oct 13, 2026

From AI search to AI shopping: the new rules of brand discovery

Campaign cites Emplifi data showing 66% of UK consumers have used AI tools to research products or discover gift ideas, and 11% now begin their product research with an AI tool.

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