The social search & AI visibility report

Social search is the use of social media platforms to discover and research products, brands, and recommendations. The Social Search & AI Visibility Report from Emplifi and Semrush explores how social media fits alongside traditional search and AI in the product discovery journey.

AI is becoming a bigger part of how consumers research products and brands. Emplifi and Semrush research examines how AI Overviews and LLMs are influencing commercial search and creating new ways for consumers to discover brands beyond traditional search results.

Brands need to think beyond traditional SEO and consider how their content and reputation appear across the sources that inform AI-generated answers. The report explores how social media, search, AI Overviews, and LLMs intersect, and what that means for brand visibility.

The Social Search & AI Visibility Report is joint research from Emplifi and Semrush examining how consumers discover and research products across social media, search, AI Overviews, and LLMs. It combines consumer research from Emplifi with search and traffic intelligence from Semrush to reveal how the path to purchase is changing.