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Social media superstars don’t just set the bar, they surpass it. Get up to date with the latest benchmarks for paid social media, social media engagement, social customer care, TikTok, and more!

Social media benchmarks: Q2 2022 - How does your brand stack up?

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happy people jumping in front of multi-color brick wall

As a person in charge of social media, your team lives a hectic life. That's why we created this step-by-step guide explaining how to manage social media more efficiently - from persona analysis and content creation to listening.

How to manage social media like a pro: A comprehensive guide

Finding your voice on TikTok: 9 steps to success

TikTok is the hottest entertainment platform on the market today. Finding your brand's voice on it is crucial if you want to truly connect with your audiences. Here are some tips to help you.

Emplifi - Live Commerce Trends

Live commerce is booming, and it's only expected to keep growing worldwide in the years ahead. So, what trends are driving up this live commerce boom, and how can brands take advantage? Let's take a look.

8 live commerce trends you need to know to stay ahead of the curve

Emplifi Buyer’s Guide: Choosing the right live video shopping partner

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Live video shopping is reaching new heights and is showing no signs of slowing down. Want to make sure you get the most out of your live video shopping partner, or just starting out and not sure where to start? This guide will help.

The Buyer’s Guide to choosing the right live video shopping partner

Emplifi Guide: 5 signs you’re ready to move to live video shopping

Are you ready to include live video shopping in your brand's marketing mix? Check out this guide to see how it can help boost engagement with your shoppers, and some next steps to consider.

[Guide] 5 signs you’re ready to move to live video shopping

Customer Spotlight Ribble

We are celebrating our work with Ribble, the leading cycles manufacturer for the UK. Check out this exclusive write-up for some great insights.

Customer Spotlight: Ribble

Kickstart Retail Strategy

With recent decreases in online retail sales and in-store footfall, retailers need to rethink their strategy, and fast. Live video shopping may offer a solution. 

Kickstart your retail strategy with live video shopping

Two-Way Video and the Beauty-Buying Game

People buy from people. This is why we're now giving your customers the opportunity to share their camera to elevate their one-to-one video shopping experience.

Two-way video is changing the beauty-buying game

Live Video Shopping and CX

Connecting with consumers is vital to providing them amazing customer experience and creating great customer loyalty. See how live video shopping helps.

4 reasons why live video shopping enhances your customer experience

Engage and Advise Customers

Create a great live shopping experience by engaging with your online consumers. Learn how in this blog.

How to engage and advise your consumers with live video shopping

Social Media Manager Skills

Emplifi Social Media Superstars Series Part 2: What skills are critical for social media managers to succeed? See what our social media superstars have to say.

The 10 must-have skills to become a successful social media manager

Emplifi Blog - The evolving role of technology in delivering great results

Emplifi Social Media Superstars Series Part 1: Get the latest perspectives from your peers on technology’s impact on social media results.

The evolving role of technology in delivering great results

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Preview your Instagram Grid in the future or the past

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Get a complete list of the best Facebook pages in America! Find out what makes these brands the most liked and learn from their success.

10 most popular US Facebook pages 2021

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Fake followers and fake engagement on social media are costing brands millions. Here’s how you can fix it. 

Fake Followers Check: The tools, how-to's, and not-to-do's

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These are the top Instagram and TikTok beauty influencers brands need to watch this year. Find the best beauty influencer for your next campaign!

The top 20 beauty influencers that brands need to watch in 2021

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Learn how to boost the organic visibility of your Facebook page by optimizing it for SEO with our hands-on tips!

10 actionable tips to improve your Facebook page's SEO

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Discover the top pet influencers on social media. Follow a cute dog, fluffy cat, beautiful fox, and other pets. Check the famous pet influencers now!

The top pet influencers to follow on social media

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To achieve success in any campaign, there are key social media metrics that you need to track. We’re highlighting 9 ways to analyze your Facebook ads.

Facebook Ads: 9 ways to analyze paid social media

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Whether you're well-versed in marketing lingo or don't know CX from CRM, this list will have something thumb-stopping for you.

Marketing jargon: Top 21 marketing buzzwords in 2021

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As it celebrates 15 years since the first tweet, Twitter continues to be an innovator in social media.

The 2021 Twitter updates you need to know about

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How to create an Official Facebook page

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Learn about the latest updates from TikTok. Discover new TikTok trends, effects, and features.

The 2021 TikTok updates you need to know about

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Look at the fundamentals of Instagram Live Shopping and strategies to use it effectively for your business. Find out how to use Instagram Shopping.

How to use Instagram Live Shopping

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Learn the essentials of Instagram engagement: from how much engagement brands are generating to the way Instagram algorithm works.

Instagram engagement: Everything you need to know [exclusive stats]

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Learn how to make an IGTV with these tips to improve your IGTV marketing strategy.

How to jumpstart your IGTV marketing strategy

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Learn how to integrate your email marketing with social media efforts with these hands-on tips.

How to integrate email marketing with your social media efforts

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What is TikTok's algorithm and how does it work? Find out how to make the TikTok algorithm work for your marketing campaign.

How to make the TikTok algorithm work for your marketing campaign

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Want to become an expert in social media definitions? Read our comprehensive glossary full of the most important social media marketing terms.

The ultimate glossary of social media marketing terms and definitions

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Check out our guide to building successful buyer personas for your business.

Your buyer persona template: The complete guide

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Find out how to get verified on Instagram and obtain your Instagram verified badge.

How to get verified on Instagram

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Find out how you can easily spot fake followers and work only with the authentic ones that will drive your business results.

Fake social media influencers: How to not get scammed

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Whether positive or negative, many customers use social media to express their feedback. It’s important that businesses use this to their advantage.

Why customer experience on social media Is important

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Get to know these tips and tools to take your marketing strategy to the next level.

6 essential elements of a successful content marketing campaign

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Take a look at these most popular Instagram accounts that will have you packing your bags in no time.

Top 10 Travel influencers brands need to know about

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Let’s take a look at the YouTube influencers who’ve caught our eye recently. Check out our list and let us know who you would add below.

Top 10 YouTube Influencers Every Brand Needs to Know

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Ramp up your social media game with the perfect social media management tool. 

The best social media management tools in 2021

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Find out how knowing your target audience on social media can take your content marketing to a whole new level!

Why knowing your target audience is key in content marketing

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Learn how to improve your organic social media marketing. These 5 easy tips will help you increase organic reach and build an engaged, loyal community.

5 essential tactics to improve your organic social media marketing

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Learn how you can personalize your social media marketing efforts from A to Z with this complete guide!

Personalized marketing on social media: The ultimate guide

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Social media influencers are here to stay. Discover the pros and cons of macro influencers vs micro influencers.

Micro influencers vs macro influencers: What’s best for your business?

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Read to learn 5 steps of writing winning social media proposals that will help you land the clients you want.

How to create a social media proposal that lands clients instantly

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Find out how you can best reach your target audience on Facebook and effectively drive it towards conversion.

Target audience on Facebook: How to reach and convert them

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Access all the data and trends you need for social media marketing for financial services. Use this data to run a successful social media strategy. 

Social media for Financial Services: Data report 2019

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Take your Facebook advertising to a whole new level with these eight advanced tips!

8 Pro Facebook Advertising Tips You Need to Try Right Now

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Analyze your performance and improve your strategy with Twitter analytics.

How to Use Twitter Analytics: The Complete Guide

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Your marketing funnel and your dating life have a lot in common. Review these 5 stages to see if you're nurturing your customers as best you can.

5 Ways Your Marketing Funnel Is Exactly Like Your Dating Life

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Here’s the full guide on everything you need to know about Clubhouse. How to get an invite, new lingo, and how to raise brand awareness on Clubhouse. 

Clubhouse 101 Guide: What Is Clubhouse and How to Get Started

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Learn how to establish and achieve social media goals on the biggest platforms, including Facebook, Instagram, and TikTok.

How to Set and Reach (Infinite) Social Media Goals

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6 Social Media KPIs You Need to Track for the Telco Industry

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Learn how to build a strong foundation for your social media marketing in 2021.

9 Key Steps for a Winning Social Media Marketing Strategy

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Learn exactly what the Instagram algorithm needs, so you can grow your brand’s visibility and reach a wider audience. 

Instagram Algorithm: How to Use It To Your Advantage

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Find out how providing excellent social media customer service can help your brand. Connect with your audience the right way on social platforms.

How Providing Excellent Social Media Customer Service Helps Your Brand

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Customer retention can be very challenging for businesses in 2020. Learn what customer retention strategies may help your brand in uncertain times.

7 Customer Retention Strategies in These Uncertain Times

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Learn how our new CMO plans to build a high-performing team focused on driving the company’s goal of creating infinite loops of customer experiences.

Mission Critical: It’s Time to Bridge the Customer Experience Gap

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Learn the ways to provide memorable customer service on Twitter, where you can create lifelong positive branding and customer engagement.

6 Tips to Provide Top-Notch Customer Service on Twitter

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Get tips and tricks from TikTok influencer Natalia Sisik who has over 1.7 million followers on TikTok. 

Influencer Spotlight: Natalia Sisik’s Tips on Growing Your TikTok Brand

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An advisory board member of Creative Equals, Candace shares her thoughts on the importance of diversity and inclusion in marketing and advertising.

Engage Speakers Series: Q&A With Candace Kuss

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How can you build strong relationships while marketing in 2020? Learn some tips from expert Sarah Boyd in this Q&A.

Engage Speakers Series: Q&A With Sarah Boyd

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How has digital transformation affected Facebook marketing in 2020? Learn more about trends in Q&A with Facebook expert Mari Smith.

Engage Speakers Series: Q&A With Mari Smith

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What steps can brands take to get serious about being better at diversity and inclusion? Shelcy Joseph shares some advice with Socialbakers.

Engage Speakers Series: Q&A With Shelcy Joseph

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The team at Gong shares some of their expertise on LinkedIn content, creating employee advocacy, and more!

Engage Speakers Series: Q&A With Udi Ledergor

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Instagram's new feature, which comes to the US in early August, is meant to rival video-sharing platform TikTok.

Instagram Reels vs. TikTok: New Feature Coming Soon to US

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Socialbakers offers free platform access for NGOs and activist organizations committed to battling racial inequality.

How Socialbakers Is Helping Voices for Equality Be Heard

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We’re constantly improving your platform experience. Check out our exciting new product enhancements below across Emplifi Social Marketing Cloud.

Engage, entertain and amplify through the power TikTok for Business

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We’re now more linked in with LinkedIn, giving you quick and easy access to private performance metrics for your owned and connected profiles. 

Actionable insights from LinkedIn now available for owned profiles in Emplifi Content Hub & Dashboard

Instagram Carousel Publishing also available in Emplifi with full video support

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8 live commerce trends you need to know to stay ahead of the curve

Finding your voice on TikTok: 9 steps to success

Grow your audience with one-to-many live video shopping. Meet Emplifi ShopStream.

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8 unmistakable benefits of live commerce for you and your customers

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