UGC: The gift that keeps on giving

Take UGC beyond social proof and hear about 2025 Digital Commerce Trends

Join Emplifi’s CMO Susan Ganeshan and digital marketing expert Imi de Daranyi for a hands-on guide to monetizing user-generated content (UGC) in social commerce.

eCommerce is booming this holiday season, but are you leveraging the right tools to keep up? This virtual fireside chat will explore practical ways to turn UGC into a consistent revenue driver. Learn how leading brands use UGC to boost awareness, conversions, and advocacy while keeping pace with digital growth trends in 2025.

What We’ll Cover:

  • The rapid rise of mobile and social commerce
  • How AI’s role in personalization and engagement continues to grow
  • Why aligning social marketing and digital commerce has never been more important

Speakers:

Emplifi CMO Susan Ganeshan
Susan Ganeshan

Chief Marketing Officer, Emplifi

Imi de Daranyi

Strategic Marketing & Commerce Expert

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