Connect high-intent shoppers with the right experts in real time

Emplifi live video shopping is a platform built on Emplifi Fuel. It connects high-intent shoppers with brand experts through scheduled or on-demand one-to-one video consultations, shoppable live shows, and post-purchase replays. Every session connects to Emplifi UGC, Emplifi Ratings and Reviews, and Emplifi Unified Analytics to track conversions, Average Order Value, and associate-level revenue attribution.

Automatically match each shopper with the most suitable available brand associate based on product expertise, real-time availability, and purchase context. The result is faster shopper support, stronger purchase confidence, and improved conversion outcomes.

Yes. Emplifi supports branded live shopping broadcasts with shoppable product cards, in-stream add-to-cart, and real-time audience chat. Recorded shows remain available as on-demand replays with shoppable features intact, extending the commercial value of each event well beyond the live window. Fuel’s audience intelligence helps surface the right products to the right viewers during the broadcast.

Emplifi Unified Analytics surfaces conversions, Average Order Value, CSAT, revenue attribution, and top-performing products from every live video shopping session alongside Marketing, Commerce, and Care data. Sales attribution runs at the associate level with a 30-day attribution window, so individual performance and commission tracking are both built in. The full picture lives in one place.

Yes. Emplifi attributes each sale to the associate who handled the session, with a 30-day attribution window. Commission distribution is accurate and managers get a clear view of which associates drive the most revenue across the team.