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Back to definitions

What is TikTok engagement?

Definition: TikTok Engagement

TikTok engagement refers to one’s degree of social involvement in the community as defined by at least one “Like”, “Comment”, or “Share” on a post.

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Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

2026 Global Football Tournament social media trends

Emplifi analyzed nearly 1 million social media mentions ahead of the 2026 global football tournament to uncover which teams, players, and platforms...
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[Infographic] How consumers research products in 2026 (and what it means for your brand)

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According to Emplifi research, 71% of consumers report being satisfied with their AI support experiences. In this guide, you'll learn how Autonomous...
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How to manage social media accounts at enterprise scale (without losing control)

Learn how enterprise brands manage hundreds of social media accounts through centralized governance, team-based permissions, automated reporting, and...
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How boosted and organic content drive different results for beauty brands on TikTok

To better understand how content performs, Emplifi analyzed nearly 17,300 TikTok videos from 200 beauty brand accounts, comparing boosted and organic...
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