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Back to definitions

What is Social Media Marketing?

Definition: Social Media Marketing

Social Media Marketing is the process of increasing brand awareness and website traffic through social media platforms.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

A step-by-step guide for working with nano influencers

In this guide, we’ll show you the benefits of working with nano influencers, and give you a step-by-step framework to help you get started with an...
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10 best Khoros alternatives for unified social media, marketing, and customer care

There’s a new generation of platforms that match or surpass Khoros in key areas, whether you’re looking for enterprise-grade social care, nimble...
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The best times to post on social media based on 399 million posts

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
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Blog: Q3 2025 benchmarks: UGC conversion gains and Meta’s video-first strategy in focus

Brand performance on social media shifted in important ways in Q3 2025, and the latest Social Media Benchmark Report from Emplifi highlights several...
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The agency efficiency playbook: How smarter workflows drive growth

The old ways of fragmented tools, endless approval chains, and manual reporting aren’t built for this environment. They slow teams down, sap...
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Social media marketing for entertainment brands: The best fan engagement strategies

This guide will show marketing managers and brand strategists how to build engaged fanbases that drive real business results – from ticket sales to...
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