Emplifi named a leader in The Forrester Wave Social Suites. Access the report.

What is Social Media Marketing?

Definition: Social Media Marketing

Social Media Marketing is the process of increasing brand awareness and website traffic through social media platforms.


More social insights and news from Emplifi

Emplifi Tool kit — Visual Storytelling

[Tool Kit] Visual storytelling on social media

Hero Image Why your brand needs social media monitoring Generate top image

Social media monitoring: Why your brand needs it

Why social media is the key to customer engagement

Why social media is the key to customer engagement

Emplifi - How travel brands can get ready for summer season

6 ways travel brand social teams can get ready for the summer season

Emplifi - Best Times to Post on Social Media

The best times to post on social media in 2024

Top image: 9 ways that sustainability can drive social media success on Earth Day

9 ways that sustainability can drive social media success on Earth Day

Emplifi Social Media Benchmarks 2024

The social media benchmarks to guide your 2024 strategy

Article: The social media marketer’s guide to video engagement strategy

The social media marketer’s guide to video engagement strategy

Top image: Personalized marketing guide

Personalized marketing on social media: The ultimate guide

Emplifi - Social Media Predictions for 2024

Emplifi’s 2024 Outlook: Social Shopping, Messaging Apps, Video Content, And More Will Become Integral To Brand Marketing Strategies

Emplifi - TrustRadius Best of 2023 Award

Emplifi Social Marketing Cloud Recognized by TrustRadius ‘Best Of’ Awards 2023

Hero: The top social media management platforms of 2024

The 13 best social media management tools in 2024

Emplifi: Top Social Media Conferences for Social Media Marketers To Attend

10 social media conferences you should attend in 2024

Top image: 4 best practices for brands to use AI in social media

4 best practices for brands to use AI in social media

Emplifi - How to use AI marketing tools to increase efficiency and boost results

How to use AI marketing tools to increase efficiency and boost results