Bienvenue dans l’actualité Emplifi

March 30, 2022

Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience

Using live commerce solution provided by Emplifi, parents-to-be can connect with Orbit Baby product experts for live demos and consultations.

March 23, 2022

Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce

Brands and retailers can broadcast to unlimited audiences through ShopStream, while drawing in shoppers for one-on-one guidance from in-store experts.

March 10, 2022

Emplifi Announces Growth Equity Investment from Sixth Street at a Valuation of Over $1 Billion

New partnership with Sixth Street Growth, alongside Audax Private Equity and other existing investors, will accelerate the development of end-to-end customer experience platform of choice.

March 1, 2022

Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud

NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.

February 17, 2022

Emplifi Debuts Next-Level Social Customer Care

Leading CX platform's Social Care offering enables brands to serve their customers seamlessly across social and digital channels.

February 2, 2022

86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences

Emplifi found that more than half of consumers surveyed expect brands to reply to online inquiries within an hour, and 1 in 6 will abandon a purchase because of a poor CX, underscoring the disconnect between customer expectations and brand CX efforts.

January 27, 2022

Paid Social Soars 25% in Q4 According to New Emplifi Report

In Q4 2021, global ad spend was higher than at any point over the past year, seeing a 25% increase over Q3 2021. Read the press release for more details.

January 25, 2022

87 percent of companies state they provide excellent CX, only 11 percent of customers agree

Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue.

December 1, 2021

Emplifi Names Todd McCaslin Chief Technology Officer

McCaslin brings a proven track record building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation.

November 9, 2021

Global Ad Spend on Facebook and Instagram Climbs 43% YoY in Q3, with Social Media Ad Costs Continuing to Trend Upward

Brand investment in social media keeps growing, brands gain 3x the engagement with Live video, and improving customer response times. Get the latest insights.

2 novembre 2021

Une étude sectoriel révèle que même si les leaders du commerce B2C accélèrent leurs initiatives en matière de commerce social, moins de 30 % d'entre eux accordent la priorité au parcours complet du client.

Une étude publiée récemment par Emplifi montre que les boutiques sociales, le commerce en direct et le marketing intégré, le service client et les efforts commerciaux sont les préoccupations principales des leaders du e-commerce B2C mondiaux.

22 septembre 2021

Emplifi acquiert Go Instore le fournisseur plate-forme technologique de vente au détail vidéo, pour une expérience "online” en magasin inédite

L’acquisition de Go Instore, le pionnier des logiciels de vente de détail vidéo, permettra aux marques B2C une transformation d’achat plus rapide en magasin et en ligne.

18 octobre 2021

Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales, and Customer Service Capabilities

Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.

12 octobre 2021

Emplifi Appoints Varun Sharma as Vice President, Asia Pacific & Japan

Prior to Emplifi, Mr Sharma held senior leadership roles at Oracle and Adobe.

6 octobre 2021

Domino’s Selects Emplifi to Deliver Real-Time Social Media Engagement

Emplifi’s CX platform helped Domino’s elevate its customer experience by increasing its agents’ overall efficiency

7 octobre 2021

[PRWeek] Domino’s teams with Emplifi on customer engagement

The pizza-delivery chain was looking for a way to support their customer engagement efforts on social media, and help make their agents more efficient in doing so. Domino's is turning to Emplifi to do just that.

4 octobre 2021

[Ad Age] How empathy turns complex expectations into great experiences

In this guest article, Zarnaz Arlia (CMO at Emplifi) looks at the key role of empathy in closing the widening customer experience gap and how brands can obtain and leverage the right insights to deliver experiences that will truly meet their needs.

3 octobre 2021

[Inside Retail Asia] Social commerce booming in Asia with live-stream shopping growth

In this guest post for Inside Retail Asia, learn how live-stream shopping is allowing Asian businesses a way to engage with consumers at the heart of their online experience - within the realm of social media.

14 septembre 2021

Emplifi lance sa plateforme Social Commerce Cloud pour offrir des fonctionnalités de commerce social et service client inégalées aux équipes marketing et e-commerce

La plateforme Social Commerce Cloud d’Emplifi promet aux marques des taux de conversion et des revenus plus élevés grâce à la gestion et à la synchronisation des achats sur les réseaux sociaux (Facebook, Instagram, et autres).
Surfer carrying surfboard

9 août 2021

La plateforme Social Marketing Cloud Emplifi est reconnue comme « Strong Performer » dans la catégorie « Social Suite » dans le rapport Q3 du cabinet d'études indépendant

Emplifi, anciennement Socialbakers, impressionne déjà grâce à son interface utilisateur simplifiée et sa plateforme unifiée.
woman jumping excited looking at mobile 260x173

4 août 2021

Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic. Emplifi data highlights how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.
woman working on laptop using mobile coffee shop 260x173

27 juillet 2021

Emplifi Service Cloud Further Extends Email Automation and Social Messenger Capabilities, Enabling Brands to Reduce Time and Cost Associated with Customer Support

Emplifi’s AI-based Email Virtual Assistant (EVA) drastically reduces the time and cost associated with customer support, while Social Messenger capabilities provide convenience for consumers across multiple messaging apps.
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22 juillet 2021

CRM Magazine nomme Emplifi dans le Top 100 des solutions de CRM

Pour sa troisième édition annuelle du Top 100 CRM, CRM Magazine dévoile les meilleures tendances et technologies dans le domaine du CRM.

12 juillet 2021

Article invité : What brands can learn from Delta Air Lines on driving CX Excellence

In this article from Emplifi, we look at how the major air line has been able to use technology and sophisticated solutions to deliver great customer experiences.
Mercy Ships (600x400)

9 juin 2021

Mercy Ships choisit Emplifi pour gérer ses campagnes internationales sur les médias sociaux et dynamises ses collectes de fonds.

Pour préparer l'exploitation d'une flotte des deux plus grands navires-hôpitaux non gouvernementaux du monde, Mercy Ships avait besoin d'une plateforme de marketing social capable de rassembler les efforts sur les médias sociaux de 16 bureaux nationaux sur 4 continents.

7 juin 2021

Article invité : The Critical Role of Empathy in a CX-Driven World

In this article from Emplifi, we look at the growing role of empathy in helping brands close the customer experience gap, and ways to help instill empathy throughout the organization.

2 juin 2021

Emplifi intègre l'API Messenger pour Instagram, pour permettre aux entreprises de gérer efficacement les communications avec leurs clients

Emplifi a obtenu un accès anticipé à la version bêta de l'API Messenger pour Instagram dès octobre 2020 avec un groupe restreint de partenaires Facebook.

Just some of the awards in our trophy case

Social Marketing Cloud (Socialbakers)
Award - Social Marketing Cloud (G2: Leader Winter 2021)
Award - Social Marketing Cloud (G2: Leader Mid-Market - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Enterprise - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Asia-Pacific - Winter 2021)
Award - Social Marketing Cloud (SaaSWorthy: Top 20 Most Popular Software for Social Media Management - Q1 2021)

Market Leader Featured Customers

Service Cloud
Award - Service Cloud (G2: Momentum Leader - Winter 2021)


Award - Service Cloud (G2: High Performer Enterprise - Winter 2021)


Award - Service Cloud (G2: High Performer - Winter 2021)


Award - Service Cloud (American Business Awards - 2020 Steve Winner - Bronze)


Award - Service Cloud (AI Breakthrough Award - 2020)


Award - Service Cloud (Frost & Sullivan - 2020 Best Practices Award)


Award - Service Cloud (Big Innovation - 2019)


Award - Service Cloud (Customer Contact Center Technology Award - 2019)