Every brand or businesses’ marketing mix consists of a variety of methods - in this session, we focus on one of the most targeted approaches, paid campaigns.
Join us as we sit down with Ryan Sammartino, the Senior Director of Social at top global media agency, Carat, to discuss how his team approaches the paid solution. Ryan gives an inside look at how agency experts bring their clients' vision to life and, ultimately, grow conversion rates and success.
From defining objectives and target audiences to strategizing on best platforms and placements, we cover all the best practices you need to know!
About our speakers
Ryan Sammartino
Ryan is the Sr. Director of Social Media- Agency Lead at Carat and has been a part of Dentsu’s integrated network of agencies for over 4 years. During his time at Carat, Ryan has helped Enterprise clients navigate brand storytelling, share their message and offerings widely, and progress their business to new levels. Prior to his time at Carat, Ryan worked in various roles within the tech and social media advertising industry. He is a paid campaigns guru and an expert in how to deliver human-centric, integrated solutions.
Bob Gearing
Bob Gearing is the Global Head of Enterprise Solutions at Emplifi NYC and has been a part of the team for 7+ years. Bob has led the acceleration of growth, innovation and success for global clients including developing partnerships with major brands such as ABInBev, WWE, LVMH, Discovery Inc. and more. Prior to his time at Emplifi, Bob managed sales and partnership teams in the sports and tech industries including executive roles at CBS Radio, New York Yankee Radio, NeuLion, Inc. and Rightster.
