5 great homepage galleries featuring shoppable UGC

Shoppable user-generated content (UGC) is essential for any modern eCommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect.

1. Old Navy

Old Navy's homepage invites customers to #sayhi on Instagram. The homepage features a gallery of the best images uploaded by Instagram Old Navy fans, as well as an upload tool that users can use to upload their own pictures from their computer, mobile device, or Instagram account. This friendly campaign encourages users to connect with the brand on Instagram, which provides a way for the brand to stay in touch with its target audience. In addition, the user-generated content gallery shows real people enjoying Old Navy clothing in their everyday lives, which can a brand to seem more relevant to shoppers.

Old Navy_Shoppable UGC Gallery

2. Charlotte Russe

Clothing brands are some of the most notable beneficiaries of user-generated content. The Charlotte Russe homepage invites shoppers to click through to a social gallery of "people, places, and things" that inspire the brand. Some of the hottest user-generated images from this gallery appear on the homepage, placing the customer in the role of style icon.

Charlotte Russe_UGC Gallery

3. Under Armour

Under Armour is another brand that utilizes the power of Instagram to showcase its customers' style and flair. From active women to golf enthusiasts, each Under Armour demographic is celebrated with its own gallery of pictures. These homepage galleries link to Facebook, Twitter, Pinterest, and Tumblr, allowing users to connect with the brand on the social media platform of their choice.

Under Armour_UGC Gallery

4. Fjällräven

Fjällräven invites customers to "connect to adventure." Visitors to this outdoor clothing brand's homepage can add their own photos or browse images of other customers enjoying their own adventures on Instagram. The exciting user-generated content gallery on this homepage is powered by Pixlee [now Emplifi], which specializes in helping brands use photos and videos from real people to tell an authentic brand story. Pixlee technology makes it easy for brands to showcase user-generated images on their websites, encouraging a stronger connection with site visitors.

Fjall Raven_UGC Gallery

5. Levi's

As a brand with a long history, Levi's has had to move with the times in order to continue to dominate the denim industry. Visitors to the Levi's homepage today will see a gallery of images contributed by fans of Levi's jeans and clothing. Powered by Pixlee, this fun and friendly gallery gives a more rounded and diverse image of the global brand than any amount of brand-generated content could ever provide.

Levi's_UGC Gallery

Is UGC the future of marketing?

As social media turns ordinary people into publishers and curators, the sharp boundary between brands and their customers is beginning to break down. With young people today uploading millions of photos to Instagram, Tumblr, Pinterest and other visual social platforms, it makes sense for brands to leverage this content to showcase their products and build stronger connections with their fans. Thanks to the development of tools that can automatically seek out and display tagged photos, using UGC on a homepage does not have to eat into a brand's budget or available time.

Editor's Note: This article was originally published on Any statistics or statements included in this article were current at the time of original publication.

More great insights and news from Emplifi

Top image: 4 ways to use UGC beyond social media

4 ways to use UGC beyond social media

Emplifi Fireside chat — Zarnaz Arlia (Emplifi CMO) and Kelsey Chickering (Guest Speaker - Forrester Principal Analyst)

Fireside chat with Kelsey Chickering (Forrester) on the creator economy: 5 key takeaways

Emplifi - 5 ways to use UGC to boost your bottom line

5 ways to use UGC to boost your bottom line

Forrester: The State Of The Creator Economy

Forrester Report: The State Of The Creator Economy

Top image: How to deploy social proof within your marketing strategy

How to deploy social proof within your marketing strategy

Emplifi Press: Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

[Report] Meeting the demands of the modern customer: A deep dive into the importance of social influence

Emplifi 2023 Social Media Predictions release

Emplifi Predicts 2023 To Be The Year of Authenticity with Brands Relying on “Customer Influencers” Across Social Platforms

Emplifi - The pros and cons of virtual influencers

The pros and cons of virtual influencers

Word of mouth marketing

How brands can harness word-of-mouth marketing

Emplifi Blog: The influencer marketing stats you need to know this year

[Infographic] The influencer marketing stats you need to know this year

Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Emplifi Customer Experience Statistics 2024

Top 35+ customer experience statistics to know in 2024

Nos prix parmi les plus récents

MarTech Breakthrough Awards 2023 - Emplifi (Influencer Marketing Innovation Award)
Emplifi -  AI Breakthrough Awards 2023 - Best Text Generative AI Solution
Award - G2: Users Love Us
Award - G2: Leader (Fall 2023)
Award - G2: Easiest to Use (Fall 2023)
Award - G2: Easiest Setup (Fall 2023)
Emplifi - TrustRadius Best of 2023 Badge
Emplifi - TrustRadius Best Value for Price 2023 Badge
CUSTOMER Contact Center Technology Award 2023