Emplifi Social Marketing Cloud
Emplifi Social Commerce Cloud
Emplifi Service Cloud
Emplifi Social Marketing Cloud
Never miss a mention with Listening across Reels
Step up your social listening across Instagram with Listening sources — now including Reels. You can perform all the actions you're already familiar with, including:
Find valuable intelligence: Get a clear breakdown of your share of voice and other key awareness metrics, and instantly know how audiences feel about your content, campaigns, or products
Build customer loyalty: Listen, understand, and then engage with the conversations about your brand beyond your core channels
Protect your brand: Detect possible brand crises before they become a risk with automatic Spike Alerts
Get granular with data: Filter Reels-related data from your Listening queries in Content Hub
Publish Reels across multiple Instagram accounts
Power your entire video content strategy from one platform with Reels, now an available media type in Emplifi Publisher.
Schedule and publish Reels across multiple Instagram pages, then get a bird’s eye view of all your published and scheduled Reels alongside other content in Emplifi Calendar.
Preview scheduled Reels in the Instagram Grid preview to track how it looks alongside your other Instagram content.
Schedule the first comment on Instagram
Own the first comment on your next Instagram post with comment scheduling in Emplifi Publisher. Schedule the first comment to include all your hashtags or to kickstart a conversation about your post, and increase the reach of your posts while keeping your primary captions focused and clean. You can schedule up to 15 comments at a time per post. They will all publish at the same time as your main post.
Like on Instagram, you cannot include photos, videos or URLs in a comment. However, hashtags are supported.
Emplifi Social Commerce Cloud
We released a number of Emplifi Live Commerce updates across Emplifi Live Advisor and Emplifi ShopStream this month, including:
Larger CTA for mobile customers to improve engagement
Prompt for advisors on the Android App to turn off Power Save mode (which interferes with the service)
The ability for advisors to enlarge picture-in-picture to better see customers
New ShopStream layout (for the customer screen) on smaller desktop viewports for a better viewing experience
New and improved ShopStream moderator experience in the Portal to help everything go smoothly during live events
Service Cloud
More data and insights with Bot in Agent
We’ve revamped the “per-Agent” tab in Agent Analytics to provide information about
specific agents in a more accessible format. These changes make evaluating agent performance easier, as well as comparing it across multiple agents. The exportable “per-Agent” table contains the following metrics:
Chats accepted and declined
Chats that hit max ring for the agent
Minutes logged-In and spent in each available agent status
Average agent load, handle time, and speed of answer
Count of status changes
Data and accessibility updates, plus improvements to Community integration with VoC
VoC users will notice a few updates this month, including:
Changes to the look and feel of Collection. You can now insert hyperlinks — making for a better user experience — while we have also improved accessibility to Collections.
Improvements to the Data Mining Graph
For customers with Social VoC, we’ve automated the integration with Community, so a survey completion notification is available within the Community module. Never miss a moment of feedback and do it all from your Social Marketing Cloud subscription.
