Middle East Markets Social Media Benchmarks: Electronics Q2 2026

What’s in this report

In Q2 2026, Electronics brands in the Middle East Markets saw Instagram median post interactions (18) run well ahead of Facebook (10), while Instagram engagement rates (~2.3%) more than doubled Facebook’s (~1.2%). Retail, Services, and Airlines dominated overall interaction share on both platforms, with Electronics itself accounting for a modest 3.5% of Facebook interactions and 2.2% on Instagram. Carousel and Reel led organic performance on Instagram, while Link and Photo posts performed best on Facebook.

This quarterly benchmarks report pulls from Emplifi’s dataset of 97 Facebook pages and 66 Instagram profiles across Middle East Markets, covering April 1, 2026 through June 30, 2026.

User-generated content: what’s achievable

Brands using Emplifi’s UGC solution this quarter saw:

• 19.88x increase in conversion rate
• 5.06x increase in website visits
• 1.08x increase in average order value

These figures represent the median uplift seen across Emplifi’s Brands UGC Accounts Benchmark for Q2 2026.

Organic performance: Facebook and Instagram

Interaction share by industry

On Facebook, Retail accounts for 20.8% of total brand interactions — the highest share of any category. On Instagram, Retail also leads with 20.7% of interactions. Electronics itself accounts for a much smaller share of the region’s total interactions — 3.5% on Facebook and 2.2% on Instagram — reflecting the category’s smaller footprint relative to Retail, Services, and Airlines in this region.

Facebook interaction distribution (Q2 2026):

Instagram interaction distribution (Q2 2026):

Platform landscape at a glance

In Middle East Markets, Instagram brand profiles carry a lower median follower count than Facebook pages carry fans for Electronics accounts. Note: the source chart for this comparison (a bubble/circle visualization) does not print exact figures — only relative sizing — so the table below reflects directional comparisons rather than precise values.

Activity volume on both platforms is roughly comparable, while user engagement on Instagram outpaces Facebook.

Median post interactions

Median post interactions track the middle-ranked page or profile by monthly interactions — a measure of typical performance rather than outlier peaks.

Instagram median post interactions held a consistent lead over Facebook throughout the past year, dipping to a low of around 14 in early 2026 before recovering to roughly 18 by June. Facebook stayed in a narrower 7–13 range across the same period, ending Q2 2026 at around 10.

Relative median post interactions

Relative median interactions index each platform’s performance against its own peak over the reporting period, making it easier to compare directional trends across platforms regardless of absolute scale.

By Q2 2026, Facebook’s relative median interactions had settled at around 81% of its own peak, having twice touched 100% earlier in the period (December 2025 and April 2026). Instagram, which held closer to its peak for most of the year, ended at around 78% — its lowest point since mid-2025.

Median post impressions

Impressions measure how many times posts were displayed, regardless of interaction. This metric is available for both platforms and reflects reach rather than engagement.

Instagram impressions spiked sharply in September 2025 to a peak of roughly 4,300, then declined steadily through the rest of the period to around 1,500 by June 2026. Facebook impressions moved in a much narrower band throughout, holding between roughly 2,300 and 2,800 before settling near 1,950 in Q2 2026.

Engagement rate trends

Median post engagement rates this quarter:

• Instagram: ~2.3%
• Facebook: ~1.2%

Instagram engagement has remained broadly stable over the past year, holding in a 2.0–2.5% band throughout. Facebook engagement held closer to 0.75–0.85% for most of the period before ticking up to around 1.2% in Q2 2026, its highest point in the past year.

Best-performing post types

Facebook: Link and Photo posts are the strongest organic performers for Electronics brands in the Middle East Markets this quarter — the deck’s own commentary calls these out as the leading formats, rather than Live Video (Live Video volume was negligible for this industry/region combination and isn’t broken out as a distinct data point). Link posts generated a median of 12 post interactions in Q2 2026, while Photo reached 11.

Instagram: Carousel and Reel posts lead organic performance. Carousels generated a median of 26 post interactions this quarter; Reels reached 19.

Full organic post type performance (Q2 2026):

Post type distribution trends:

On Facebook, Photo remains the dominant post format at around 53% of posts, though Reels are gaining share steadily — rising from near zero earlier in the year to approximately 44% by Q2 2026. On Instagram, Reels, Images, and Carousels each account for roughly a third of posts published, with Reels and Carousels driving the majority of top-performing content.

Top performing pages and profiles

Facebook — top pages by total interactions (Q2 2026):

Instagram — top profiles by total interactions (Q2 2026):

Top posts this quarter

The highest-performing individual posts by interactions across Middle East Markets brands in Q2 2026:

Facebook:

Instagram:

How does your brand compare?

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Paid performance: Facebook and Instagram ads

Where brands are spending

The majority of paid spend for Middle East Markets brands goes to FB feed, followed by IG instagram reels and IG feed. Spending on FB feed is 17.34 percentage points higher than on IG instagram reels.

CPC and CPM by placement

The most cost-efficient placements for Middle East Markets brands this quarter:

• Lowest CPC: FB feed, FB facebook reels, and IG instagram stories
• Lowest CPM: FB facebook reels, FB feed, and IG instagram reels

CPC and CPM by placement (Q2 2026):

Click-through rate by placement

Within the Middle East Markets Electronics brands benchmark, FB feed leads on CTR at 1.57%, compared to FB facebook reels at 0.89%.

CTR by placement (Q2 2026):

Cost trends over time

Q2 2026 ad cost benchmarks for Middle East Markets:

This industry has its own ad-account breakout in this deck (an “electronics Ad Accounts Benchmark” set of slides in addition to the region-wide “Middle East Markets Ad Accounts Benchmark” set), so the Brands benchmark column above reflects Electronics-specific figures while the Middle East Markets overall column reflects the region-wide figures. Note: the underlying cost-trend charts in the source deck label their two series “Electronics” and “Asia” rather than “Electronics” and “Middle East Markets” — this appears to be a labeling carryover error in the deck (the same “Asia” mislabeling also appears on two other slides in this file). We’ve mapped the “Electronics” series to the Brands benchmark column and the mislabeled “Asia” series to the Middle East Markets overall column based on consistency with the placement-level CPC/CPM/CTR figures above, but flag this discrepancy rather than presenting it as region-verified. Electronics-specific CPC held in a $0.13–0.20 band for most of the past year before climbing to around $0.19 in Q2 2026. The region-wide figure tracked much lower throughout, ending near $0.08. CPM followed a similar pattern — Electronics rose from around $1.00–1.70 to close near $1.85, while the region-wide figure stayed close to $0.65–0.90 throughout. CTR for both series converged over the year, with the region-wide figure ending marginally higher at 1.03% versus 0.97% for Electronics.