Worldwide Social Media Benchmarks: Electronics Retailers Q2 2026

User-generated content: what’s achievable

Brands using Emplifi’s UGC solution this quarter saw:

• 19.88x increase in conversion rate
• 5.06x increase in website visits
• 1.08x increase in average order value

These figures represent the median uplift seen across Emplifi’s Brands UGC Accounts Benchmark for Q2 2026.

Organic performance: Facebook and Instagram

Interaction share by industry

On Facebook, Ecommerce accounts for 27.5% of total brand interactions — the highest share of any category. On Instagram, Ecommerce leads with 37.4% of interactions. Electronics Retailers itself holds a solid position in both distributions, accounting for 11.5% of total Facebook brand interactions and 6.4% of Instagram brand interactions this quarter.

Facebook interaction distribution (Q2 2026):

Instagram interaction distribution (Q2 2026):

Platform landscape at a glance

In Worldwide, Instagram brand profiles carry a higher median follower count than Facebook pages. The figures below reflect median values across all profiles in the sample at the end of Q2 2026.

Activity volume on both platforms is higher on Instagram, while user engagement on Instagram outpaces Facebook.

Median post interactions

Median post interactions track the middle-ranked page or profile by monthly interactions — a measure of typical performance rather than outlier peaks.

Instagram median post interactions held in a fairly narrow band between roughly 17 and 21 across the past year, dipping slightly in early 2026 before settling near 19 by June. Facebook stayed comparatively flat in the 6-8 range throughout the period, ending closer to the lower end of that band this quarter.

Relative median post interactions

Relative median interactions index each platform’s performance against its own peak over the reporting period, making it easier to compare directional trends across platforms regardless of absolute scale.

By June 2026, Facebook’s relative median interactions had fallen to around 75% of its peak — its lowest point in the period, after holding near 100% through late 2025 — while Instagram climbed back to roughly 90% of its own peak after dipping earlier in the quarter.

Median post impressions

Impressions measure how many times posts were displayed, regardless of interaction. This metric is available for both platforms and reflects reach rather than engagement.

Electronics Retailers’ Q2 2026 deck doesn’t break out a separate impressions trend line for this industry. Directionally, the Social Media Landscape view for this quarter shows Instagram carrying higher activity volume than Facebook, which typically corresponds to a wider organic reach footprint on Instagram as well.

Engagement rate trends

Emplifi’s Q2 2026 data for Electronics Retailers doesn’t isolate a separate quarterly engagement-rate percentage by platform. Qualitatively, the Social Media Landscape verdict for this industry is clear: user engagement on Instagram outpaces Facebook, consistent with what we see across nearly every industry this quarter.

Best-performing post types

Facebook: Live Video and standard Video continue to outperform other formats organically. In Q2 2026, Live Video generated a median of 36 post interactions, while standard Video reached 4.

Instagram: Carousel and Reel posts lead organic performance. Carousels generated a median of 19 post interactions this quarter; Reels reached 25.

Full organic post type performance (Q2 2026):

Post type distribution trends:

On Facebook, Photo remains the dominant post format at around 65% of posts, though Reels are gaining share steadily — rising from near zero earlier in the year to approximately 26% by Q2 2026. On Instagram, Reels, Images, and Carousels each account for roughly a third of posts published, with Reels and Carousels driving the majority of top-performing content.

Top performing pages and profiles

Facebook — top pages by total interactions (Q2 2026):

Instagram — top profiles by total interactions (Q2 2026):

Top posts this quarter

The highest-performing individual posts by interactions across Worldwide brands in Q2 2026:

Facebook:

Instagram:

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Paid performance: Facebook and Instagram ads

Where brands are spending

The majority of paid spend for Worldwide brands goes to FB feed, followed by IG feed and IG instagram reels. Spending on FB feed is 18.7 percentage points higher than on IG feed.

CPC and CPM by placement

The most cost-efficient placements for Worldwide brands this quarter:

• Lowest CPC: FB feed, FB facebook reels, and IG instagram stories
• Lowest CPM: FB feed, FB facebook reels, and IG instagram reels

CPC and CPM by placement (Q2 2026):

Click-through rate by placement

Within the Worldwide brands benchmark, FB feed leads on CTR at 1.53%, compared to FB facebook reels at 0.87%.

CTR by placement (Q2 2026):

Cost trends over time

Q2 2026 ad cost benchmarks for Worldwide:

Electronics Retailers’ Q2 2026 deck carries a single pooled Worldwide ad-cost line rather than a separate industry-specific breakout, so the figures above apply to both columns. CPC held in the $0.19-$0.22 range for most of the past year, dipped to around $0.17 in January-February 2026, and recovered to about $0.20-$0.21 by June. CPM followed a similar seasonal arc — peaking near $2.30 in November 2025, bottoming out around $1.65 in January 2026, and climbing back to roughly $2.10-$2.15 by June. CTR trended gently upward over the same period, moving from the high-0.80s up to around 1.05-1.10% by the end of Q2 2026.

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