Worldwide Social Media Benchmarks: Electronics Q2 2026

User-generated content: what’s achievable

Brands using Emplifi’s UGC solution this quarter saw:

• 19.88x increase in conversion rate
• 5.06x increase in website visits
• 1.08x increase in average order value

These figures represent the median uplift seen across Emplifi’s Brands UGC Accounts Benchmark for Q2 2026.

Organic performance: Facebook and Instagram

Interaction share by industry

On Facebook, Ecommerce accounts for 27.5% of total brand interactions — the highest share of any category. Electronics ranks 5th among all categories tracked, with 5.8% of total Facebook brand interactions. On Instagram, Ecommerce leads with 37.4% of interactions; Electronics holds a smaller 3.1% share of total Instagram brand interactions this quarter.

Facebook interaction distribution (Q2 2026):

Instagram interaction distribution (Q2 2026):

Platform landscape at a glance

In Worldwide Electronics, Instagram brand profiles carry a median follower count that’s nearly on par with Facebook pages’ median fan count — a closer gap than in many other industries. Precise follower, post, and interaction medians are represented as relative circle sizes in Emplifi’s landscape view rather than printed values, so the figures below are directional rather than absolute.

Activity volume on both platforms is roughly comparable, with Instagram running slightly ahead, while user engagement on Instagram clearly outpaces Facebook.

Median post interactions

Median post interactions track the middle-ranked page or profile by monthly interactions — a measure of typical performance rather than outlier peaks.

Instagram median post interactions trended downward across the full year, falling from around 40 in mid-2025 to around 27 by June 2026. Facebook held in a narrow band of roughly 8–11 throughout the same period, ending near the low end of that range.

Relative median post interactions

Relative median interactions index each platform’s performance against its own peak over the reporting period, making it easier to compare directional trends across platforms regardless of absolute scale.

By June 2026, Instagram’s relative median interactions had drifted down to around 70% of its own peak, its lowest point in the period, while Facebook stayed closer to its peak at around 85–90% after some mid-year fluctuation.

Median post impressions

Impressions measure how many times posts were displayed, regardless of interaction. This metric is available for both platforms and reflects reach rather than engagement.

Instagram impressions climbed sharply through mid-2025, peaking near 3,300 around September and again in November, before falling steeply to roughly 1,600–1,700 by early 2026 — essentially converging with Facebook’s more stable, gradually declining trend line by Q2 2026.

Engagement rate trends

Median post engagement rates this quarter:

• Instagram: ~2.75%
• Facebook: ~1.0%

Instagram engagement held broadly steady in the 2.5–2.8% range for the full year, with only minor fluctuation. Facebook engagement drifted gradually upward over the same period, rising from around 0.6% to roughly 1.0% by June 2026.

Best-performing post types

Facebook: Live Video and Link posts lead organic performance. In Q2 2026, Live Video generated a median of 33 post interactions, while Link posts reached 8.

Instagram: Carousel and Reel posts lead organic performance. Carousels generated a median of 39 post interactions this quarter; Reels reached 31.

Full organic post type performance (Q2 2026):

Post type distribution trends:

On Facebook, Photo remains the dominant post format, falling from around 68% of posts in mid-2025 to roughly 55% by Q2 2026, while Reels have grown from near zero to approximately 35% of posts over the same period. On Instagram, Reels lead post distribution at around 45%, followed by Image at roughly 30% and Carousel at around 22%, with Reels and Carousels also driving the bulk of top-performing content.

Top performing pages and profiles

Facebook — top pages by total interactions (Q2 2026):

Instagram — top profiles by total interactions (Q2 2026):

Top posts this quarter

The highest-performing individual posts by interactions across Worldwide Electronics brands in Q2 2026:

Facebook:

Instagram:

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Paid performance: Facebook and Instagram ads

Where brands are spending

The majority of paid spend for Worldwide Electronics brands goes to FB feed, followed by IG instagram reels and IG feed. Spending on FB feed is 17.34 percentage points higher than on IG instagram reels.

CPC and CPM by placement

The most cost-efficient placements for Worldwide Electronics brands this quarter:

• Lowest CPC: FB feed, FB facebook reels, and IG instagram stories
• Lowest CPM: FB facebook reels, FB feed, and IG instagram reels

CPC and CPM by placement (Q2 2026):

Click-through rate by placement

Within Worldwide Electronics, FB feed leads on CTR at 1.57%, compared to FB facebook reels at 0.89%.

CTR by placement (Q2 2026):

Cost trends over time

Q2 2026 ad cost benchmarks for Worldwide:

Electronics-specific CPC ran below the Worldwide line for most of the year, dipping as low as ~$0.13 around September 2025 before climbing sharply through Q2 2026 to converge with the Worldwide figure near $0.20. CPM followed a similar pattern — Electronics bottomed out near $1.05 in January 2026, then recovered steadily to around $1.85 by June, still trailing the Worldwide line’s ~$2.10. CTR for Electronics tracked slightly below Worldwide through most of the period before nearly closing the gap by Q2 2026, with both lines landing around 1.0–1.05%.

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