Why you need to include UGC in your marketing mix (Infographic)

Key points

• Brands should incorporate UGC in the marketing mix at key moments across the customer journey to help drive brand awareness and social media engagement and to help guide shoppers through their buying journey.
• The five reasons to include UGC in a marketing mix are transparency and authenticity, product context, trust in the brand, showing that the brand cares, and cost-effective, scaleable content.
• When a consumer can easily access UGC from people like them, the consumer is more likely to trust the brand and its product quality.

As a marketer, the content you share on behalf of your brand can help you achieve important goals, like building brand awareness (marketing campaigns) and driving conversions (sales campaigns).

You can, and should, spread the word about your brand — but it’s your customers who are your best marketing asset.

This is the driving force behind our latest guide, “How to Unlock the Power of UGC: The Ultimate Guide,” in which we lay out the main reasons that brands like yours should be looking to incorporate user-generated content at key moments across the customer journey to help drive brand awareness and social media engagement, as well as help guide shoppers through their buying journey. That is, if you are not doing so already.

Created in partnership with HubSpot, this guide also dives into the different types of UGC available, their respective advantages, and what you do to help gather powerful UGC from your audiences. Get a sneak peek of some of the key insights from the guide in the infographic below, and be sure to download your copy of the guide today to gain insights to help power your strategy in 2024 and beyond.

Download the infographic here

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Why you need to include UGC in your marketing mix

1. UGC promotes transparency and authenticity

Because UGC is created by regular people without coordination with the brand, it tends to resonate noticeably with consumers.

2. UGC helps contextualize your products

Seeing relatable people use your products allows potential buyers to imagine owning and using your product in their daily lives.

3. UGC helps promote trust in your brand

When a consumer can easily access UGC from people like them, they’re more likely to trust your brand and product quality.

4. Leveraging UGC shows that your brand cares

Interacting with UGC shows customers you value them as a part of your online community, and that you actually listen to what they’re saying.

5. UGC = cost-effective, scaleable content

Leveraging UGC can reduce costs and resources needed on your team’s end, giving you more time to focus on other activities.