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Emplifi Company Overview

The AI-powered social media management platform for autonomous CX

Emplifi is the enterprise software company behind Emplifi Fuel. Trusted by more than 22,000 brands, we replace disconnected tools with a single unified platform, pioneering a new standard in brand-to-consumer interaction: the Autonomous Customer Experience (A-CX).

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What does Emplifi do?

Emplifi Fuel automates the entire social journey and unifies analytics.

Driven by our proprietary intelligence layer, Fuel AI, the platform unites three core solutions:

Social Marketing: Streamlines publishing, scheduling, and listening.
Social Commerce: Drives conversion via User-Generated Content (UGC), Ratings & Reviews, and influencer management.
Social Customer Care: Resolves support issues faster, directly on social channels.

Who is Emplifi for?

We are built for enterprise organizations looking to consolidate their tech stack, break down internal silos, and drive revenue. By providing a single source of truth, Emplifi seamlessly aligns cross-functional Marketing, eCommerce, and Customer Service teams to deliver a unified customer journey.

Emplifi at a glance

Headquartered in

Columbus, Ohio

Rebranded as Emplifi

June 2021

Customers

22,000+ brands

Platform Category

Autonomous CX (A-CX)

Core capabilities

Social Media Publishing, Social Intelligence, Social Commerce, Customer Insights, Social Customer Service

OUR MISSION

Why We're Here

We power exceptional digital customer experiences that increase revenue, build loyalty, and deliver actionable insights via a unified and comprehensive social platform.

Social Marketing

Unlock growth with AI-powered social media management

Learn more

Woman using a laptop beneath a five-star 4.8 rating graphic

Social Commerce

Maximize revenue with social commerce

Learn more

Woman using a laptop beside a message card and upward arrow for customer care

Social Customer Care

Build exceptional customer experiences across every touchpoint

Learn more

LEADERSHIP

Meet the Emplifi executive team

Get to know the leaders paving the way to a new standard in social media management: autonomous customer experience (A-CX).

Meet the Emplifi Leadership

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Why customers choose emplifi

What makes us unique?

Emplifi bridges the gap between traditional MarTech, Social Media Management Platforms (SMMP), and Customer Care (CCaaS) software — replacing disconnected point solutions with a single, enterprise-grade platform.

Enjoy unlimited users; We don't price per seat

One platform unifies marketing, commerce and care

Faster time-to-value; Get onboarded within weeks

Deep UGC, Ratings & Reviews and Influencer marketing tools

Independently recognized for ease-of-use and service quality

Built for scale

Why Emplifi is the choice for enterprise brands

In recent years, Emplifi has been recognized as a Leader by Gartner®, The Forrester Wave™, Info-Tech, IDC, and G2.

22,000

Global Brands using our Autonomous CX technology

4 Billion

Monthly Interactions: Managed by our unified social marketing and care platform

30+

Years of combined experience serving our legacy brands

50+

AI products and features built in-house to empower our customers

5 Trillion+

Data points trained our Fuel AI intelligence layer

7.7 Billion

Combined social audience (followers/fans) managed by our customers

Customer success

Why customers choose Emplifi

We offer one connected platform that makes your team of 5 feel like 50.

90%

Reduction in manual reporting

Arizona Cardinals reduce reporting time by 90% and increase social interactions 15%

Zach Galia Director of Digital Content, Arizona Cardinals

Zach Galia of the Arizona Cardinals holding a football

American football resting on a marked field

8000+

Calls fielded through Emplifi

Delta Air Lines successfully pilots new support technology

Erica Smith IFS Technology Delivery Manager at Delta Air Lines

Delta Air Lines planes parked on an airport apron

85K+

Real customer interactions with UGC

Carhartt’s real-world legacy: How user stories keep the brand true to its roots

Kaleena Ocasio D2C Digital Content Specialist at Carhartt Inc

Gardener trims a hedge outside a home for the Carhartt customer story

Domino's dramatically improves consumer engagement with social media management software.

Terri Haffey Manager of Customer Care

Awards

How is Emplifi described by analysts?

Emplifi is consistently recognized by real customers and independent industry analysts for innovation, social media management, and customer satisfaction.

Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Leader and Customer Favorite in the The Forrester Wave™: Social Suites, Q4 2024

Leader in Info-Tech Research Group's 2026 Social Media Management Data Quadrant

Social Media Monitoring Software of the Year” in the 2026 MarTech Breakthrough Awards

Bronze Stevie® Award for AI-Powered Customer Experience Innovation in the 2025 American Business Awards®

2026 Buyer’s Choice Award and Trusted Seller Status with TrustRadius

Summer 2026 G2 Leader Badge based on verified, independent customer reviews for enterprise

History

Emplifi’s story is one of bringing together the industry’s leading customer experience innovators. Through the combination of companies including Socialbakers, Astute, Pixlee TurnTo, Go Instore and iperceptions, Emplifi united decades of expertise across social marketing, customer care, customer feedback, influencer marketing and digital commerce.

1995

Astute founded in Columbus, Ohio (United States).

1999

iPerceptions founded in Montréal, Québec (Canada).

Prague's Charles Bridge at sunset with the Socialbakers emblem

2008

Socialbakers founded in Prague (Czech Republic).

Smartphone displays the Facebook app listing in an app store

2014

Socialbakers acquires EdgeRank.

Office team with Astute, iPerceptions, and Socialbakers logos

2020

Astute acquires iPerceptions, then joins forces with Socialbakers.

2021

Company rebrands as Emplifi and acquires Go Instore, adding live video shopping and virtual consultation capabilities.

1995

Astute founded in Columbus, Ohio (United States).

1999

iPerceptions founded in Montréal, Québec (Canada).

2008

Socialbakers founded in Prague (Czech Republic).

2014

Socialbakers acquires EdgeRank.

2020

Astute acquires iPerceptions, then joins forces with Socialbakers.

2021

Company rebrands as Emplifi and acquires Go Instore, adding live video shopping and virtual consultation capabilities.

In 2022, Emplifi acquired Pixlee TurnTo, strengthening UGC, influencer marketing, Ratings & Reviews, and visual commerce in the Autonomous CX platform you see today.

Company News

Emplifi Press and Media Coverage

Find the latest thought leadership, insights, and company news to inform your social marketing, commerce, or care strategy.

Emplifi Reveals 87% of Marketers Agree AI Has Improved Productivity, but Fewer Than Half Can Confidently Prove Social Media ROI

The State of Social Media Marketing 2027 report from Emplifi, based on a survey of 405 marketers, finds AI is expanding team capacity while...

Emplifi Expands Its Autonomous CX Platform with New AI Innovations That Help Enterprise Brands Turn Teams of 5 into 50

New AI orchestration identifies customer trends faster, automates manual work, and delivers more connected customer experiences

What type of software is Emplifi?

Emplifi is an omni-channel Autonomous Customer Experience (A-CX) platform that unifies social media marketing, customer care, and social commerce into one enterprise platform, powered by a single intelligence layer.

What companies merged to form Emplifi?

Emplifi was built through the strategic combination of pioneering customer experience and social media software companies, including Astute (founded in 1995), iperceptions (founded in 1999), and Socialbakers (founded in 2008). Go Instore joined in 2021, followed by Pixlee TurnTo in 2022.

How does Emplifi use AI?

Emplifi utilizes a proprietary intelligence layer trained on over 5 trillion data points to power 50+ native AI products. The platform automates customer service decisions, personalizes e-commerce experiences, and provides predictive analytics for global brands.

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
A benchmark of how your brand performs against peers in your industry
A partner who understands your business, and 22,000 others
A concrete action plan to go from disjointed teams to A-CX

Get a demo