The Leading Autonomous CX Platform for Social Marketing, Commerce, and Care

Emplifi’s history is one of deliberate innovation — bringing together the best minds in social media, commerce, and customer engagement to build something none of them could have built alone.

It began with a need to better care for customers in an evolving digital landscape. Two companies rose to meet that moment: Astute, a customer engagement software company, launched in Columbus, Ohio in 1995; and iPerceptions, a customer experience management solutions company, founded in Montreal in 1999.

Then the landscape shifted again. Social media surged — and Socialbakers was on the cutting edge. Founded in Prague in 2008, Socialbakers pioneered social media analytics and marketing for global brands, evolving into a comprehensive platform for publishing, engagement, analytics, and customer care. In 2014, it grew further with the acquisition of social media monitoring and analytics firm EdgeRank.

The pieces came together in 2020. Astute acquired iperceptions — adding deep Voice of Customer (VoC) capabilities — then joined forces with Socialbakers to create a unified, AI-driven customer experience company. In 2021, that combined company rebranded as Emplifi, bringing the world’s leading social media and digital customer experience minds under one roof — with a shared mission to help brands build more connected customer journeys across marketing, commerce, and care.

As social commerce surged, Go Instore joined Emplifi, adding live video shopping and virtual consultation capabilities that bridged digital and in-store experiences. In 2022, Pixlee TurnTo brought user-generated content, influencer marketing, ratings and reviews, and visual commerce — helping brands build trust through authentic customer content.

But social commerce was just the start.

The future is autonomous.

Today, Emplifi is the world’s leading Autonomous Customer Experience (A-CX) platform — recognized by leading research firms including Forrester — managing 4 billion monthly interactions for brands across the globe.

Emplifi bridges the gap between traditional MarTech, Social Media Management Platforms (SMMP), and Customer Care (CCaaS) software — replacing disconnected point solutions with a single, enterprise-grade platform. Our unified capabilities span social listening, publishing, analytics, and influencer marketing; user-generated content including ratings, reviews, and visual commerce; live video shopping and virtual consultations; and AI-driven customer care, case management, and Voice of Customer analytics.

Behind every deployment is a common set of enterprise challenges we’re built to solve: eliminating the data silos that keep customer care teams and social marketing teams working in the dark; scaling AI responsibly — deploying generative and autonomous capabilities that handle high-volume interactions without losing brand voice; and turning social engagement and user-generated content into measurable e-commerce revenue. 

We offer one connected platform that makes your team of 5 feel like 50.