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Back to definitions

What is a social media influencer?

Definition: Social Media Influencer

A Social Media Influencer is a user on social media who has established credibility in a specific industry. These content creators have access to a large audience and can share information to persuade others and drive social media engagement through their authenticity and reach. Social media influencers often partner with brands, promoting products or services to followers in exchange for monetary compensation, free products, or discounts.

Often, brands use an influencer marketing platform like Emplifi to find social media influencers to partner with, and manage the relationship in one central location.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

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Brand performance on social media shifted in important ways in Q3 2025, and the latest Social Media Benchmark Report from Emplifi highlights several...
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The agency efficiency playbook: How smarter workflows drive growth

The old ways of fragmented tools, endless approval chains, and manual reporting aren’t built for this environment. They slow teams down, sap...
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Social media marketing for entertainment brands: The best fan engagement strategies

This guide will show marketing managers and brand strategists how to build engaged fanbases that drive real business results – from ticket sales to...
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How to write a successful social media proposal (plus template)

Discover the essential components of a winning social media proposal, best practices that make yours impossible to ignore, and how the right social...
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Win more clients with this social media proposal template

Our social media proposal template makes it simple to present your ideas clearly, professionally, and persuasively.
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How to use social proof in your marketing strategy

Audiences scroll past endless ads every day. Social proof cuts through by showing that real customers, influencers, or experts believe in your brand,...
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