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Back to definitions

What is social media ROI?

Definition: Social Media ROI

Social Media ROI (return on investment) is the proof that your social media marketing efforts are working. Social Media ROI is the return on the time, money, and resources your company has spent on social media platforms.

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Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

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Brand performance on social media shifted in important ways in Q3 2025, and the latest Social Media Benchmark Report from Emplifi highlights several...
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The agency efficiency playbook: How smarter workflows drive growth

The old ways of fragmented tools, endless approval chains, and manual reporting aren’t built for this environment. They slow teams down, sap...
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Social media marketing for entertainment brands: The best fan engagement strategies

This guide will show marketing managers and brand strategists how to build engaged fanbases that drive real business results – from ticket sales to...
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How to write a successful social media proposal (plus template)

Discover the essential components of a winning social media proposal, best practices that make yours impossible to ignore, and how the right social...
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