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Back to definitions

What is a TikTok influencer?

Definition: TikTok Influencer

A TikTok Influencer is a user on social media who has established credibility through the videos they create and post on TikTok. This person has access to a large audience and can persuade others by virtue of their authenticity and reach.

Brands can use influencer management software to partner with key TikTok influencers, and further their reach on the platform.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

2026 Global Football Tournament social media trends

Emplifi analyzed nearly 1 million social media mentions ahead of the 2026 global football tournament to uncover which teams, players, and platforms...
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Automation vs. autonomy: The CX leader's guide to AI maturity

Chatbots can be inflexible and frustrating for customers with complex requests, while an Autonomous CX system can adapt to a customer’s concerns...
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[Infographic] How consumers research products in 2026 (and what it means for your brand)

Emplifi surveyed 1,650 consumers to map how people research products in 2026. See what they trust, where they look, and what wins the sale.
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How AI agents are reshaping the future of Autonomous CX

According to Emplifi research, 71% of consumers report being satisfied with their AI support experiences. In this guide, you'll learn how Autonomous...
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How to manage social media accounts at enterprise scale (without losing control)

Learn how enterprise brands manage hundreds of social media accounts through centralized governance, team-based permissions, automated reporting, and...
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How boosted and organic content drive different results for beauty brands on TikTok

To better understand how content performs, Emplifi analyzed nearly 17,300 TikTok videos from 200 beauty brand accounts, comparing boosted and organic...
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  • A concrete action plan to go from disjointed teams to A-CX
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