EMPLIFI UNIFIED ANALYTICS

Transform your social data into actionable insights with Emplifi's social media analytics software

Gain a 360° view of performance across all platforms for your social media analytics, uncover actionable insights, and drive smarter decisions – all from one unified platform.

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Drive peak performance with actionable insights for your whole team

View data in the way that’s easiest for you. With graphs, searchable metrics, and customizable widgets, our Unified Analytics platform shows you a complete picture of your metrics in just a few clicks.

40%

Increased productivity from data consolidation.

Consolidate data from every facet of your brand’s social presence, from campaign to customer support.

360°

View of your business metrics, with all of your social media analytics in one place.

Access powerful metrics quickly to monitor progress, benchmark, and align your goals.

Make informed decisions based on detailed social media analytics

30%

Improvement in customer engagement due to real-time trend analysis

47%

Follower increase after social metrics audit and strategy adjustment

Faster reporting and data analysis than before using Emplifi

Every data point from every channel in one view

Analyze deep insights for all of your brand’s most important KPIs, from paid and owned content performance, to competitive benchmarking and social care highlights, all from one modular platform. Then, use those insights to drive strategy and inform decisions.

Automate sharing with just a few clicks

Save and set automated reports with specific views and date ranges that regenerate and export directly to your inbox, for no-stress analysis exactly when you want it.

Drill into insights with ease

With customizable labels, you can keep an eye on every metric you need. Plus, use the search tool to find specific metrics, widgets, and boards with the help of AI, resulting in less time spent searching and more time spent maximizing your brand’s potential.

Intuitive collaboration made simple

No data wizardry required. With a simple, easy-to-use interface, Unified Analytics offers both preset and configurable visualizations of your most important data. Customize and save specific report views for yourself and your entire team, so that everyone is in the know.

How our customers benefit from Unified Analytics

Customers

"We needed a tool that could consolidate data from multiple sources into one place, enabling us to generate reports quickly and make informed decisions on the fly. Our previous methods were not sustainable as our client base and reporting needs grew. Emplifi enabled us to create a flawless reporting system that became central to our strategy.”

Mario Ibarra Head of Data Analytics & Performance Marketing at Cheil Chile

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"We use Emplifi Social to inform our three different buckets of content: global, local, and influencer. We're able to look at what the engagement is across these buckets, including the different comments they're getting. This allows us to recognize local successes and adopt best practices."

Rachel Bouvier Senior Digital Analyst, Global Digital, Benefit Cosmetics

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"The numbers behind every piece of content or post provides insight into what people are most interested in, which helps us make better, more informed decisions. With Emplifi, we can keep a finger on the pulse of what fans are looking for, what's working, and what's not."

Zach Galia Director of Digital Content, Arizona Cardinals

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Frequently asked questions

Is Emplifi’s Unified Analytics tool only for owned social media reports?

No. Although Unified Analytics serves as your hub for social media analytics, it’s also the one-stop shop for all of the data found with Emplifi. This includes customer care reports, Bot performance, Live Commerce, competitive benchmarking, UGC, and more.

What types of data can I analyze using Unified Analytics?

With Unified Analytics, you can analyze everything from content performance and impressions to location insights and other demographic data. Dig into video watch times, trends in Listening sentiment, or care case resolution metrics. Set up labels that allow you to benchmark, or track the success of your biggest competitors.

Can small businesses use Unified Analytics, or is it for large organizations?

Our analytics tool is built for everyone – the platform scales with you and helps you manage growth efficiently so that, regardless of your organization’s size, you’ll have a flexible analytics tool that’s constantly improving and ready to help you maximize your customer experience journeys.

Do I have to manually build my own reports in Unified Analytics?

No manual building needed. Unified Analytics offers preset boards that contain flexible metrics and widgets for all your most important social media analytics. Any connected profiles and accounts in Emplifi will be automatically added to reports, but you can also opt to choose specific profiles, platforms, and dates to analyze.

How do Emplifi’s reporting tools help with decision making?

By providing comprehensive insights, Emplifi’s reporting empowers you to make informed, data-driven decisions. Analyze key metrics, audience behaviors, and market trends, and use our tools to identify strengths, spot growth opportunities, and address areas for improvement. Monitor your progress and align your goals with actionable insights, alongside proof in numbers.

Explore additional social media analytics resources

Learn more about social media analytics and the power of unifying data from all channels.

What are social media analytics?

What is the impact of unifying analytics across channels?

What is social media management?

What is AI marketing?

What is audience analysis?

What is sentiment analysis?

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