Twitter is an excellent platform for brands to reach a target audience and build an online community. However, with thousands of competitor accounts and little room for newbies, relying on high-quality content won’t cut it.
Instead of tackling Twitter blindly, implementing data-driven analytics can be the saving grace for any brand’s social media marketing strategy. In fact, many Twitter analytics tools provide extensive metrics covering everything from engagement rates to follower demographics.
And although social media analytics are known to be the secret sauce behind driving major business results, many businesses are still missing out on the incredible rewards of tracking analytics – are you one of them?
Twitter analytics tools keep a close eye on how each post performs, not only helping your brand optimize content but also taking your Twitter marketing strategy to the next level. But with so many analytics tools available nowadays it can be a real challenge weeding out the best ones.
No matter what your brand is looking for, we’ve put together a comprehensive list of the best Twitter analytics tools of 2020. Keep reading to discover which analytics tool is best suited for your brand and how to start nurturing sustainable growth on Twitter.
Best Twitter analytics tools
Whether you’re focused on building a successful hashtag campaign or taking a closer look at your target audience, there is a Twitter analytics tool for everyone. In fact, many brands choose to combine several Twitter analytics tools to find the most useful combination of data.
Staying on top of social media can feel like an endless challenge, so it’s important to invest in a powerful Twitter analytics tool that can easily measure and analyze your Twitter performance. Make sure you know what’s working and what’s not, in order to foster real results.
Below are 11 of the very best Twitter analytics tools that offer a diverse range of metrics that will enhance your Twitter brand and build a powerful Twitter marketing strategy.
Native Twitter Analytics
One of the best features for tracking content performance on Twitter is the platform’s very own native analytics tool. It’s an excellent option for social media managers who are aiming to follow a variety of metrics at a low cost – free, that is.
The Twitter analytics platform keeps track of a few key metrics, including top tweets, top mentions, and engagement rates. It also provides detailed insights into follower demographics, such as interests, occupation, marital status, gender, education, and buying style.
With the help of these analytics, you’ll be able to quickly identify your audience and determine precisely what kind of content resonates with their needs. Plus, the in-platform tool makes it easy to use and great for beginners.
Emplifi Social Marketing Cloud (formerly Socialbakers)
Emplifi's Twitter analytics tool is known for its extensive global statistics and customizable journey. With conversations happening in every corner of the network, Socialbakers will clearly lay out what’s going on in your industry.
Driven by AI technology, the Emplifi Twitter analytics tool features versatile statistics and sophisticated Twitter monitoring reports. In fact, the platform can be tailored to a specific country and industry in order to create the most brand-specific information.
Emplifi is the ideal platform for companies that are pursuing a greater ROI on Twitter and need a fast, efficient, and user-friendly tool to get the job done.
Sprout Social
Sprout Social is an industry leader in Twitter analytics thanks to its robust reports and clever publishing tools. The platform offers detailed overviews of your overall insights and even allows you to take a closer look at how each individual tweet performed.
Keeping a close eye on competitors is made simple with the help of Sprout Social’s Twitter comparison report, which builds a one-dimensional report on how your brand stacks up against competitors.
The platform also allows you to work smarter, not harder, by pointing out subject matters that are most often mentioned in association with your brand and new topics that are likely to spark engagement with your Twitter account.
Lastly, one of the greatest features of Sprout Social’s Twitter analytics is the ability to schedule, queue, and publish tweets in advance. It’s a brilliant way to alleviate stress from the social media team and stay ahead of the game.
Hootsuite
Stay stacked with Hootsuite’s many comprehensive and collaborative Twitter analytics tools. The Hootsuite platform allows your team to implement campaigns across multiple social channels all from one web-based dashboard, making it the perfect tool for brands that are juggling several different projects.
The Hootsuite Twitter analytics tool is also great for managing your online brand by monitoring content performance, creating insight metric reports, and scheduling your posts in advance. Moreover, the platform prioritizes collaboration by storing and organizing content in a shared library for easy content retrieval.
One of the unique features of Hootsuite is the option to create custom reports that display the metrics that are most important to you. Whether it’s a deep dive into engagement or follower demographics, with just the click of a button you’ll be able to see exactly how your brand is performing.
Brand24
Brand24 provides a wide range of Twitter analytics tools that are a great addition to any social media listening report. In fact, the platform offers tons of useful metrics including the ability to measure hashtag performance and stay up to date with important industry conversations.
In addition, the Twitter analytics tool enables brands to expand marketing campaigns by keeping a close eye on social media reach, interactions, brand sentiment, likes, and shares. The clever attention to hashtag and influencers gives Brand24 a leg up in areas of segmented or niche marketing.
The Brand24 tool is a smart option for brands focused on amplifying their hashtag reach and identifying the potential pitfalls in both past or previous marketing campaign strategies.
Mentionmapp
Ever wished you could map out your network? Well, with Mentionmapp you can easily build out a visual map of not only your own network but also the network of others. Without the help of boring number reports or graphs, Mentionmapp displays essentially who your Twitter brand is in a visual and engaging way.
Each map contains key mentions, followers, and hashtags that are closely associated with your Twitter account. This often includes what people are saying about your brand online and how it stacks up against competitors.
The clever Twitter analytics tool also identifies people, brands, and topics that are currently leading your industry. By gaining a deeper understanding of where your brand stands, Mentionmapp allows you to tailor your Twitter marketing strategy in a data-driven way.
Keyhole
Get a better idea of your online community sentiment with Keyhole’s Twitter analytics tracker. Keyhole is an analytics-only service that is known for its ability to track tweets in real-time, allowing for an agile marketing strategy.
Their Twitter analytics platform also closely monitors campaign performance, brand performance across different social media channels, and social media messages during events. Moreover, the platform includes market research and influencer analytics to help your brand craft the most successful Twitter marketing strategy.
Keyhole’s Twitter analytics is ideally suited for companies in need of up-to-date insights that focus on monitoring hashtag campaigns and optimizing their Twitter strategies.
Union Metrics
With the help of colorful graphics and a powerful social intelligence engine, Union Metrics is a comprehensive social analytics solution that is easy to use and perfect for novice marketers.
Their Twitter analytics tool helps you determine the best content for your Twitter audience and identify which hashtags drive the most impressions. The Union Metrics report also includes important industry trends, competitor insights, and an audit of your overall performance on the platform.
A feature that is unique to Union Metrics is the platform’s ability to recommend optimization methods for growing your engagement, followers, and ultimately sales results. This Twitter analytics tool is an optimal platform for social media managers that want to make informed marketing decisions.
Followerwonk
To be successful on Twitter, your brand has to know your target audience demographic like the back of your hand. Luckily Followerwonk’s Twitter analytics tool helps answer key questions, including who your followers are, where they’re located, and what kind of content they tweet.
The freemium tool allows you to search bios for keywords and compare your profile against competitors. The platform also provides a detailed graph indicating how your Twitter profile’s engagement levels and follower count stack up to similar brands.
Followerwonk is an excellent choice for companies that need more insight into their target demographic. The Twitter analytics tool is sure to help your brand tap into a larger, more engaged audience.
Buffer
Although Buffer is mostly known as a social media scheduling tool, its little-known Twitter analytics tool delivers high-quality metrics on followers, content insight and overall account performance. It’s especially helpful at identifying the most optimal posting hours for your online community.
Buffer’s Twitter reports cover content engagement and monitor how each post is performing. Additionally, the reports are exportable making them easy to share and organize.
Although Buffer’s Twitter analytics tool isn’t the most detailed, it covers the major bases of tracking important Twitter analytics and displaying information in an easy-to-understand fashion.
Twitonomy
If you’re looking for a simple platform with a robust set of data, Twitonomy is the Twitter analytics tool for you. Twitonomy is as simple as it gets; all you need to do is login using your Twitter handle and you’re immediately presented with the most important social media metrics.
Twitonomy’s analytics include a list of your most popular tweets, engagement metrics, and optimal posting hours. As a bonus, the information is presented in colorful graphs and clearly labeled lists, making its Twitter analytics highly digestible.
The platform is also capable of monitoring predefined keywords and performing an in-depth analysis of any Twitter account. Twitonomy’s sizable metrics and intelligent competitor analysis make this platform great for large-scale businesses.
The takeaway
Social media is an important tool for any brand hoping to gain influence and increase sales via an online community. Networking hubs, like Twitter, can be an integral part of any marketing strategy and the perfect place to run campaigns.
With that being said, success on Twitter is no walk in the park. In order to capture people's attention, your brand should always be one step ahead. Using Twitter analytics tools can be a simple way to produce the best possible content at the most opportune times.
Just like many other social media channels, Twitter is always changing. So make sure your team is on top of the latest Twitter updates to ensure that your marketing strategy is up to date.
If your brand is present and prioritizing Twitter, it’s not too late to invest in a robust set of Twitter analytics tools. With the help of actionable data and detailed demographics, your brand is ready to reach serious goals on Twitter.
Editor's Note: This article was originally published on socialbakers.com. Any statistics or statements included in this article were current at the time of original publication.
