Middle East Markets Social Media Benchmarks: Electronics Q3 2026

What’s in this report

Middle East Markets electronics social media benchmarks for Q3 2026 show Instagram well ahead of Facebook on interactions, even though Facebook pages have the bigger audiences. The median electronics brand’s Instagram post earned 19 interactions in September, against five on Facebook, where the median halved from 10 in August. Reels led organic results on Instagram, Live Video led on Facebook, and giveaways produced four of the quarter’s six most-interacted posts.

This quarterly benchmarks report draws on Emplifi’s dataset of 103 Facebook pages and 71 Instagram profiles of electronics brands in Middle East Markets, covering July 1, 2026, through Sept. 30, 2026.

User-generated content: what’s achievable

Brands using Emplifi’s UGC solution saw these average uplifts in Q3 2026:

• 11.49x conversion rate
• 4.84x repeat website visits
• 1.03x average order value

These are averages from Emplifi’s Worldwide Brands UGC benchmark, across 68 to 83 accounts per metric. The benchmark spans brands in every category worldwide, so it is not specific to electronics brands in Middle East Markets.

Organic performance: Facebook and Instagram

Interaction share by industry

Two categories own Facebook in Middle East Markets: industrial and airline brands together collect about 90% of brand interactions among the categories broken out. Airlines also lead on Instagram, with services second. Electronics keeps a low profile on Facebook, with 0.7% of brand posts and 0.3% of interactions. On Instagram its share of interactions (2.8%) roughly matches its share of posts (2.9%), enough to edge into the top five.

Facebook interaction distribution (Q3 2026):

Instagram interaction distribution (Q3 2026):

The categories listed are those with the most brand posts in Middle East Markets, plus electronics. Others combines every remaining category.

Platform landscape at a glance

Facebook has the larger audience here. The median electronics page has about 60,000 fans, against about 37,000 followers for the median Instagram profile, and both post at a similar pace. Instagram still returns about twice the interactions over the quarter.

Median post interactions

This metric follows the middle-ranked page or profile each month, so a handful of viral accounts can’t inflate it.

Facebook spent most of the 15 months between eight and 13 interactions per post and opened Q3 at 11.5, then fell to 10 in August and to five in September, its lowest point in the period. Instagram has been more stable: it ranged from 14 in February 2026 to 25 in December 2025 and spent Q3 between 18.5 and 22.

Relative median post interactions

Indexing each platform to its own 15-month peak makes the two easier to compare despite their different scales.

Instagram ended September 2026 at 76% of its December 2025 high. Facebook’s September drop left it at 38% of its peak of 13, reached in January and April 2026, the lowest point of the period for either platform.

Median post impressions

Impressions count how often posts were displayed, whether or not anyone interacted. They measure visibility, not engagement.

Emplifi’s dataset has too few electronics profiles in Middle East Markets with impression data this quarter, so the impressions below are the Asia electronics medians.

Instagram impressions in that series peaked at 4,450 in September 2025, fell to 1,624 by February 2026 and spent Q3 between about 1,700 and 2,100. Facebook impressions eased from a high of 2,898 in November 2025 to about 1,280 in September 2026, the lowest point of the 15 months.

Engagement rate trends

Engagement rates come from the same Asia electronics series as the impressions above, for the same reason, so read them as a regional reference point rather than the Middle East Markets median.

Median post engagement rates this quarter:

• Instagram: up to 1.35%
• Facebook: up to 0.61%

Across the quarter’s three months, Instagram’s median ranged from 1.20% to 1.35% and Facebook’s from 0.54% to 0.61%. Instagram’s rate has more than doubled from its September 2025 low of 0.57%, peaking at 1.40% in June 2026. Facebook moved within a 0.48% to 0.65% band over the 15 months.

From this quarter, Emplifi calculates engagement rate from impressions instead of reach, because Facebook no longer provides reach data. These rates are therefore not comparable with the engagement rates in earlier quarterly reports.

Best-performing post types

Facebook: Live Video earned a median of 21 interactions per post, more than three times any other format. Reels, photos and status updates tied at six, and links trailed at three. Live Video is rare but rising: it made up 1.4% of electronics brands’ Facebook posts in September, up from 0.2% in August.

Instagram: Reels led with a median of 22 interactions, ahead of carousels and single images.

Full organic post type performance (Q3 2026):

Post type distribution trends:

Reels have taken a growing share of electronics brands’ Facebook output, from 25.6% of posts in July 2025 to 37.4% in October 2025 and 45.6% in September 2026, while photos fell from 63.6% to 51.7%. On Instagram, Reels rose from 40.4% to 48.7% of posts. Single images, the weakest format, still made up 36.2%, and carousels slipped from 18.4% to 15.2%.

Top performing pages and profiles

Facebook: top pages by total interactions (Q3 2026):

Instagram: top profiles by total interactions (Q3 2026):

OPPO’s Arabia page drew almost twice the interactions of the second-placed page from 78 posts, the fewest of the top three. On Instagram, Samsung Saudi led by a wide margin while also posting the most.

Top posts this quarter

Giveaways stand out. The two top Facebook posts and the second and third Instagram posts asked people to follow, like, share or tag friends for a chance to win a device. The leading Facebook giveaway drew almost three times the interactions of the next post.

Facebook:

Instagram:

How does your brand compare?

These benchmarks describe the median electronics brand in Middle East Markets. A free social media assessment shows where your own profiles sit against them, platform by platform.

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Paid performance: Facebook and Instagram ads

The placement figures below come from Emplifi’s electronics ad accounts benchmark, which pools electronics ad accounts across all regions, so they are not specific to Middle East Markets.

Where brands are spending

Facebook feed leads with almost a third of the average electronics ad budget, 14.9 percentage points ahead of Facebook Reels. Instagram Reels takes nearly as much as Facebook Reels, followed by Instagram feed and Instagram Stories.

CPC and CPM by placement

The most cost-efficient placements this quarter:

• Lowest CPC: Facebook feed, Facebook Reels and Instagram Stories
• Lowest CPM: Facebook Reels, Facebook feed and Instagram Reels

Instagram Reels keeps reach cheap, with a CPM close to the Facebook placements, but its CPC is the highest of the five.

Spend, CPC and CPM by placement (Q3 2026):

Click-through rate by placement

Clicks favor Facebook. Facebook feed reaches 1.71% and Facebook Reels 1.21%, while every Instagram placement stays under 1%.

CTR by placement (Q3 2026):

Cost trends over time

Emplifi’s ad trend files have no series of their own for Middle East Markets, so the table compares the electronics benchmark with Emplifi’s all-brands benchmark. Both pool ad accounts across all regions. Figures are for September 2026, with the quarter’s monthly range:

Electronics CPM sat below the all-brands level for most of the 15 months, bottoming at $1.06 in January 2026, then rose to $1.94 by September. The all-brands CPM peaked at $2.24 in November 2025, dipped to $1.62 in January 2026 and ended at $2.09. Electronics CTR climbed from 0.87% in July 2025 to 1.28% in September 2026, ending above the all-brands rate, which rose from 0.86% to 1.13% over the same period. No monthly CPC series is available.

How to use these benchmarks

Treat these medians as a calibration point for electronics brands in Middle East Markets, not a ceiling. Pull the same measures for your own Facebook and Instagram profiles and set them against the September 2026 figures above:

• Median post interactions
• Median post impressions
• Median engagement rate
• Post type mix

On Instagram, put Reels first and use single images more sparingly. On Facebook, where the median post earned five interactions in September, Live Video and giveaways produced this quarter’s standout results.

Methodology

This report is produced quarterly from Emplifi’s proprietary social media dataset, drawn from the platform used by more than 22,000 brands worldwide.

Data collection: Data is pulled once per quarter and reflects the state of Emplifi’s database at the start of the quarter following the period analyzed. It is not updated between releases.

Sample: 103 Facebook brand pages and 71 Instagram brand profiles in the electronics category in Middle East Markets, July 1, 2026, through Sept. 30, 2026.

Reporting period: Monthly metrics are reported for September 2026, the final month of the quarter, and trend commentary covers July 2025 through September 2026. The ads trend series also covers July 2025 through September 2026.

Minimum thresholds: Reports require a minimum of 50 Instagram profiles and 50 Facebook pages for a given region and industry combination. Interaction distribution data requires a minimum of 300 profiles. Ad benchmarks require a minimum of 200 active ad accounts from the region or industry.

Key definitions

• Interactions (Facebook): Sum of all reactions (Like, Love, Haha, Wow, Sorry, Anger), comments and shares on brand-published posts. Care reactions are counted under Likes.
• Interactions (Instagram): Sum of likes, comments, saves, shares and reposts on brand-published posts. Saves, shares and reposts are counted from Q3 2026.
• Median post interactions: The middle-ranked page or profile when sorted by monthly post interactions. It represents typical performance rather than an average, so outliers don’t skew the figure.
• Relative median interactions: Median interactions indexed to the maximum value in the reporting period for each platform, expressed as a percentage. Useful for comparing direction across platforms at different absolute scales.
• Impressions: The number of times a post was displayed, whether or not anyone interacted with it. Reflects visibility rather than engagement.
• Engagement rate: Interactions divided by impressions, expressed as a percentage. From Q3 2026 the rate is based on impressions instead of reach, because Facebook no longer provides reach data, so it is not comparable with earlier quarters.
• Organic: Posts not paid to be promoted, detected using Emplifi’s internal algorithm with near-100% accuracy.
• CPC / CPM: Median cost per click and cost per thousand impressions across all available ad accounts, shown for the top five placements by relative spend.
• Relative spend: Normalized distribution (%) showing the average share of an account’s budget allocated to each placement.
• CTR: Median click-through rate for the top five placements by relative spend.

All costs are in USD. All figures are medians unless otherwise noted; UGC uplifts are averages. Data is first normalized at the profile or page level before aggregation.