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Social media glossary of terms

Welcome to Emplifi’s glossary of terms for social media marketing, social commerce, and customer care. This is your go-to resource for essential social media terms and definitions. Whether you’re navigating analytics, engagement, or community, use this to stay informed and effective in today’s digital landscape.

A

Americans with Disabilities Act

C

Cost Per Mille (CPM)

Cost per mille (CPM) is a metric for the cost of reaching one thousand impressions of an advertisement.

I

Instagram Influencer

S

Social Media Algorithm
Social Media Management Platform

W

Web Accessibility

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

User-generated content: Enterprise commerce guide

User-generated content is now a commerce execution surface, not a social-media tactic. See how enterprise brands automate UGC discovery, rights, and...
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15 marketers with diverse voices to follow on social media in 2026

Looking for diverse voices to follow? Here's a list of 15 LGBTQ+ marketers you should have on your radar.
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The social media benchmarks to guide your 2026 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
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Relatório de Benchmarks de Redes Sociais 2026

Baixe o relatório definitivo de redes sociais 2026. Analisamos mais de 200.000 perfis para oferecer benchmarks de engajamento, crescimento e mídia...
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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Como os bancos na América Latina estão transformando a conversa digital

Volume não é impacto. Entenda como bancos no Brasil e na América Latina estão unificando a voz do cliente para gerar engajamento real, reduzir...
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