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Social media glossary of terms

Welcome to Emplifi’s glossary of terms for social media marketing, social commerce, and customer care. This is your go-to resource for essential social media terms and definitions. Whether you’re navigating analytics, engagement, or community, use this to stay informed and effective in today’s digital landscape.

A

Americans with Disabilities Act
Artificial intelligence (AI)

B

Brand Authenticity

C

Click-Through Rate (CTR)
Community Management
Cost Per Click (CPC)
Cost Per Mille (CPM)
Customer Loyalty

E

Engagement Rate

I

Influencer
Influencer Marketing
Instagram Engagement Growth
Instagram Influencer

P

Pay-Per-Click (PPC)

S

Sentiment Analysis
Social Listening
Social Media Algorithm
Social Media Management Platform
Social Media ROI
Social Proof
Social Selling
Social Storefront

T

TikTok eCommerce
Top Brand Posts on Instagram

U

User-Generated Content Marketing

W

Web Accessibility
Word of Mouth

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