For teams
Social Marketing
20.000 Marken nutzen Emplifi für ihr Social-Media-Management
Social Commerce
Erzielen Sie das 4-fache an Umsatz in der halben Zeit
Social Customer Care
Treffen Sie Ihre Kunden auf ihrem bevorzugten Kanal
Service & Case Management
Anpassbarer Kundenservice
EMPLIFI PRODUCTS
Unified Analytics
Publish
Community
Listen
Influence
UGC
Care
Chatbot
Ratings & Reviews
Live Advisor
Agent
Emplifi Plattform
The only unified & scalable social media management platform
Übersicht
All stories
Mercedes-Benz
Mcdonalds KSA
Toyota Astra Motor
Penguin Random House
BRANCHEN
Agencies
Consumer Packaged Goods
Media & Entertainment
Restaurants
Retail & eCommerce
Sports
Travel & Hospitality
Outpace your competition
We’re recognized as a market leader in innovation and for our drive to give brands all the tools they need.
Fordern Sie eine Demo an
Insights
Ressourcen-Center
Your resource center for everything social marketing, commerce and care
Blogs
Get up to speed on the latest trends, tips, and best practices to power your strategy
Social-Media-Glossar
Explore our key term definitions
Kunden
Learning Center
On-demand learning space for product training and best practices
Documentation
Learn how to get the most out of your Emplifi products
Support
See the real-time status of Emplifi platforms and submit a technical support request
latest post
Download: The social media maturity journey guide
Read more
Contact Us
Contact Us
About Emplifi
Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences.
Leadership
Learn about our team of experienced executives driving innovation at Emplifi.
Careers
Learn about working at Emplifi and find the perfect role for you.
Media & Press
Keep up to date with news and insights from our newsroom.
Partners
We partner with the world’s most trusted platforms, tech solutions, and services.
Privacy & Legal
Privacy & Legal
Innovation with trust, security, and privacy at our core.
Contact Us
Get in touch with Emplifi.
Contact Us

Social media glossary of terms

Welcome to Emplifi’s glossary of terms for social media marketing, social commerce, and customer care. This is your go-to resource for essential social media terms and definitions. Whether you’re navigating analytics, engagement, or community, use this to stay informed and effective in today’s digital landscape.

A

Americans with Disabilities Act
Artificial intelligence (AI)

B

Brand Authenticity

C

Click-Through Rate (CTR)
Community Management
Cost Per Click (CPC)
Cost Per Mille (CPM)
Customer Loyalty

E

Engagement Rate

I

Influencer
Influencer Marketing
Instagram Engagement Growth
Instagram Influencer

P

Pay-Per-Click (PPC)

S

Sentiment Analysis
Social Listening
Social Media Algorithm
Social Media Management Platform
Social Media ROI
Social Proof
Social Selling
Social Storefront

T

TikTok eCommerce
Top Brand Posts on Instagram

U

User-Generated Content Marketing

W

Web Accessibility
Word of Mouth

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Social-Media-Benchmarks und Trends 2025

Gewinnen Sie wertvolle Einblicke in Ihre Social-Media-Performance mit aktuellen Benchmarks für organische und bezahlte Inhalte.
Mehr lesen

Download :Der Social-Media-Maturity-Guide

Stillstand ist keine Option – dieser Guide gibt Ihnen alle Tools an die Hand, um Ihre Social-Media-Strategie auf das nächste Level zu heben.
Mehr lesen

Download: Forrester Wave Social Q4 2024

Forrester Wave ist die vertrauenswürdigste Analyse für die Auswahl von Technologie Anbietern. Sichern Sie sich Ihr kostenloses Exemplar.
Mehr lesen

User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
Mehr lesen

Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
Mehr lesen

The Must-Have 2025 Social Media Calendar

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...
Mehr lesen

Bereit, Ihre Social-Media-Strategie zu optimieren?

Emplifi steigert Ihre Effizienz, erhöht Ihren Umsatz und skaliert Ihre Social-Media-Aktivitäten – egal, ob Sie ein kleines Team oder ein komplexes Produkt betreuen. Möchten Sie erfahren, wie? Lassen Sie uns sprechen.

Demo anfordern

Was erwartet Sie?

  • Ein Partner, der Ihre Strategie und Ziele versteht
  • Live-Demo, die zeigt, was uns vom Wettbewerb unterscheidet
  • No pressure, just adviceKeine Verpflichtungen – nur wertvolle Einblicke
Demo anfordern

Bleiben Sie der Konkurrenz voraus dank benutzerfreundlichen, innovativen Lösungen

Wir sind als Marktführer in den Bereichen Innovation, Kundensupport und Benutzerfreundlichkeit anerkannt.