Emplifi named a leader in The Forrester Wave Social Suites. Access the report.

What is Instagram eCommerce?

Definition: Instagram eCommerce

Instagram eCommerce is a subset of social commerce that brings eCommerce functionality directly into the social platform to sell merchandise directly to a brand's Instagram following.

More insights and news from Emplifi

Emplifi Press: Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

[Report] Meeting the demands of the modern customer

Top image: Best practices for leveraging UGC in 2023

Best practices for leveraging UGC in 2023

Emplifi Press: Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

Emplifi Authenticity Infographic

[Infographic] How customers pursue authenticity on the path to purchase and loyalty

Word of mouth marketing

How brands can harness word-of-mouth marketing

Emplifi - 4 UGC Types: Advantages and challenges

4 types of UGC you should be using (and their advantages and challenges)

Top image: Why #TikTokMadeMeBuyIt is so effective for brands

Why #TikTokMadeMeBuyIt is so effective for brands

Top image: How to get ahead of Black Friday with live commerce

How to get ahead of Black Friday with live commerce

[Checklist] How to get started with livestream shopping for your brand

Top image: How review authentication leads to eCommerce wins

Cutting through the noise: How review authentication brings eCommerce wins