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Social Media Glossary

What is a social media algorithm?

Definition: Social Media Algorithm

A social media algorithm is a set of computational rules and procedures used by social media platforms to sort, prioritize, and deliver content to users. These algorithms analyze user behavior, preferences, and interactions to personalize the content they see.

This can include determining:

  • What posts appear in a user’s feed
  • The order they appear
  • What advertisements or sponsored content are shared

The goal of social media algorithms is to keep users engaged on the platform by showing them content that is most likely to interest them and with which they’re most likely to engage, based on their past activity or chosen preferences.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Social-Media-Benchmarks und Trends 2025

Gewinnen Sie wertvolle Einblicke in Ihre Social-Media-Performance mit aktuellen Benchmarks für organische und bezahlte Inhalte.
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Download :Der Social-Media-Maturity-Guide

Stillstand ist keine Option – dieser Guide gibt Ihnen alle Tools an die Hand, um Ihre Social-Media-Strategie auf das nächste Level zu heben.
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Download: Forrester Wave Social Q4 2024

Forrester Wave ist die vertrauenswürdigste Analyse für die Auswahl von Technologie Anbietern. Sichern Sie sich Ihr kostenloses Exemplar.
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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10 marketers with diverse voices to follow on social media in 2024

In honor of Pride Month, we're presenting a list of 10 LGBTQ+ marketers to follow as you celebrate inclusivity for all.
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Bereit, Ihre Social-Media-Strategie zu optimieren?

Emplifi steigert Ihre Effizienz, erhöht Ihren Umsatz und skaliert Ihre Social-Media-Aktivitäten – egal, ob Sie ein kleines Team oder ein komplexes Produkt betreuen. Möchten Sie erfahren, wie? Lassen Sie uns sprechen.

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