What is artificial intelligence (AI)?

Artificial Intelligence (AI) is a computer system function in which the tasks performed — typically based upon human-created prompts — result in an output that is similar to that you would normally expect from human intelligence.

Within social media marketing, AI algorithms can be employed to automate processes, analyze large datasets, and extract actionable insights. For instance, AI-powered tools can assist in content creation by suggesting topics or generating captions, optimizing ad targeting by identifying relevant audiences, and even predicting trends based on historical data.

By leveraging AI in social media marketing, brands can become more efficient, scale much of their work to a new level, and execute more effective campaigns, as well as obtain actionable data to make more informed decisions to meet evolving consumer preferences and market dynamics.