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Social Media Glossary

What is a social media algorithm?

Definition: Social Media Algorithm

A social media algorithm is a set of computational rules and procedures used by social media platforms to sort, prioritize, and deliver content to users. These algorithms analyze user behavior, preferences, and interactions to personalize the content they see.

This can include determining:

  • What posts appear in a user’s feed
  • The order they appear
  • What advertisements or sponsored content are shared

The goal of social media algorithms is to keep users engaged on the platform by showing them content that is most likely to interest them and with which they’re most likely to engage, based on their past activity or chosen preferences.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

X (Twitter) Analytics: The Complete Guide

Analyze your performance and improve your strategy with Twitter analytics.
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The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
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The social media maturity journey guide

No organization can afford to stay still in today's world. This guide contains all the tips you need to mature in your social evolution.
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The Forrester Wave evaluation of social suite providers

Forrester identified the most significant social suite providers and named Emplifi a Leader. Download your copy to learn why and how each provider...
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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