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Social Media Glossary

What is social media ROI?

Definition: Social Media ROI

Social Media ROI (return on investment) is the proof that your social media marketing efforts are working. Social Media ROI is the return on the time, money, and resources your company has spent on social media platforms.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

The best times to post on social media based on 399 million posts

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
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Tendências de atendimento ao cliente nas redes sociais em 2025

Os consumidores de hoje não querem apenas um atendimento rápido, eles esperam isso, especialmente nas redes sociais. Saiba como acompanhar essas...
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15 marketers with diverse voices to follow on social media in 2026

Looking for diverse voices to follow? Here's a list of 15 LGBTQ+ marketers you should have on your radar.
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X (Twitter) Analytics: The Complete Guide

Analyze your performance and improve your strategy with Twitter analytics.
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The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
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Must-have 2026 social holiday key dates

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...
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