For teams
Social Marketing
20,000 brands use Emplifi to power their social media marketing
Social Commerce
Achieve 4X the revenue in half the time
Social Customer Care
Meet the customer in their channel of choice
Service & Case Management
Customizable consumer service
EMPLIFI PRODUCTS
Unified Analytics
Publish
Community
Listen
Influence
UGC
Care
Chatbot
Rate & Review
Live Advisor
Service & Case Management
Emplifi Platform
The only unified & scalable social media management platform
Explore the Platform
Customer Success Stories
All stories
Mcdonalds KSA
Del Sol Woolworth
Penguin Random House
Toyota Astra Motor
Industries
Agencies
Consumer Packaged Goods
Media & Entertainment
Restaurants
Retail & eCommerce
Sports
Travel & Hospitality
Outpace your competition
We’re recognized as a market leader in innovation and for our drive to give brands all the tools they need.
Get a Demo
Insights
Resource Center
Your resource center for everything social marketing, commerce and care
Blog
Get up to speed on the latest trends, tips, and best practices to power your strategy
Social Media Glossary
Explore our key term definitions
Webinars
Latest insights on marketing, commerce and care, straight from the experts
Customers
Learning Center
On-demand learning space for product training and best practices
Documentation
Learn how to get the most out of your Emplifi products
Support
See the real-time status of Emplifi platforms and submit a technical support request
latest post
Gated Resource: The social media maturity journey guide
Read more
Contact Us
About Emplifi
Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences.
Leadership
Learn about our team of experienced executives driving innovation at Emplifi.
Careers
Learn about working at Emplifi and find the perfect role for you.
Media & Press
Keep up to date with news and insights from our newsroom.
Partners
We partner with the world’s most trusted platforms, tech solutions, and services.
Privacy & Legal
Privacy & Legal
Innovation with trust, security, and privacy at our core.
Contact Us
Get in touch with Emplifi
Contact Us
Social Media Glossary

What is word of mouth?

Definition: Word of Mouth

In marketing, word of mouth refers to informal conversations between individuals, often in a social setting, that promote a product or brand. Consumers tend to trust recommendations from friends and family, so they’re more likely to buy a product after hearing about a positive experience with it from someone they know.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

The best times to post on social media based on 399 million posts

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
Read more

Tendências de atendimento ao cliente nas redes sociais em 2025

Os consumidores de hoje não querem apenas um atendimento rápido, eles esperam isso, especialmente nas redes sociais. Saiba como acompanhar essas...
Read more

15 marketers with diverse voices to follow on social media in 2026

Looking for diverse voices to follow? Here's a list of 15 LGBTQ+ marketers you should have on your radar.
Read more

X (Twitter) Analytics: The Complete Guide

Analyze your performance and improve your strategy with Twitter analytics.
Read more

The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
Read more

Must-have 2026 social holiday key dates

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...
Read more

Pronto para impulsionar sua experiência do cliente em redes sociais?

Descubra como a Emplifi aumenta a eficiência, gera mais receita e escala a gestão de redes sociais, seja com uma equipe pequena ou uma operação complexa.

O que esperar?

  • Um parceiro que entende sua estratégia e objetivos
  • Uma demo ao vivo mostrando o que nos diferencia
  • Sem pressão, apenas orientação sincera
Solicite uma demo

Supera a concorrência com soluções inovadoras e fáceis de usar

Somos reconhecidos como líderes em inovação, suporte ao cliente e facilidade de uso por estas organizações.