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Relatório

Tendências de atendimento ao cliente nas redes sociais em 2025

Os consumidores de hoje esperam um atendimento rápido e personalizado, especialmente nas redes sociais. Com base em insights de quase 1.000 consumidores dos EUA, este relatório revela como a velocidade, a empatia e o equilíbrio certo entre IA e suporte humano estão moldando o atendimento ao cliente em 2025. Baixe agora e descubra onde as expectativas estão aumentando e como sua marca pode acompanhar.

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Resultados da Pesquisa

Principais insights de atendimento ao cliente

Descubra as tendências baseadas em dados que estão transformando o atendimento ao cliente nas redes sociais. Veja três insights importantes que você encontrará neste relatório:

67%
dos consumidores preferem interagir com um humano em vez de IA ao buscar suporte nas redes sociais.
70%
dos clientes abandonariam uma marca após apenas uma ou duas experiências ruins de atendimento.
55%
dos consumidores preferem o Facebook como plataforma de atendimento ao cliente.