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What is influencer marketing?

Definition: Influencer Marketing

Influencer Marketing is a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers.

More insights and news from Emplifi

Top image: How to maintain authenticity with your influencer marketing

How to maintain authenticity with your influencer marketing

Emplifi Press: Report Reveals Untapped Opportunities for Influencer Marketing in Key Industries

The State of Influencer Marketing 2023

Emplifi Blog: The influencer marketing stats you need to know this year

[Infographic] The influencer marketing stats you need to know this year

Image: Influencer Trends press release

Emplifi Reveals “Personal Interest In The Brand” Is Top Factor for Influencers When Selecting a Brand To Collaborate With

Emplifi Report - Social Media Customer Expectations

[Report] 7 key consumer expectations impacting social media success today

Emplifi - Top Beauty Influencers

The top 10 beauty influencers that brands need to watch in 2023

Emplifi - Finance influencers on YouTube and Instagram are on the rise

Finance influencers on YouTube and Instagram are on the rise

What makes TikTok influencers tick

What makes TikTok influencers tick?

Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Emplifi CX Index: Our social media predictions for 2023

Emplifi CX Index: Our 3 social media predictions for 2023

Top: Jayde Powell Q&A

Q&A with Jayde Powell: TikTok’s “deinfluencer” trend