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Social Media Glossary

What is customer loyalty?

Definition: Customer Loyalty

Customer loyalty is the result of consistently positive experiences between a brand and a consumer that results in repeat purchases.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
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The social media maturity journey guide

No organization can afford to stay still in today's world. This guide contains all the tips you need to mature in your social evolution.
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The Forrester Wave evaluation of social suite providers

Forrester identified the most significant social suite providers and named Emplifi a Leader. Download your copy to learn why and how each provider...
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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10 marketers with diverse voices to follow on social media in 2024

In honor of Pride Month, we're presenting a list of 10 LGBTQ+ marketers to follow as you celebrate inclusivity for all.
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Emplifi helps boost efficiency, increase revenue, and scale your social media — whether you have a small team or a complex product. Want to see how? Let’s talk today.

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