Marketing Insights and Tips Archives

The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...

The Forrester Wave evaluation of social suite providers

Forrester identified the most significant social suite providers and named Emplifi a Leader. Download your copy to learn why and how each provider...

User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.

Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.

10 marketers with diverse voices to follow on social media in 2024

In honor of Pride Month, we're presenting a list of 10 LGBTQ+ marketers to follow as you celebrate inclusivity for all.

How to get your Snapscore up

For many, a big part of the fun of Snapchat is seeing their Snapscore rise. We've got your ultimate guide to what makes it go up and how to reach a...

The Must-Have 2025 Social Media Calendar

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...

The Best Times to Post on Social Media 2024

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...

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