With more than three billion monthly active users, Facebook is the largest social media platform in the world. It is a sizable community – over one-third of the global population – for people to connect, share ideas, and engage with content.
Many brands have already found success navigating Facebook and driving social media engagement with its significant audience base. The success of other brands can offer a fascinating glimpse into the interests and trends of Facebook users, and what matters to them.
In this article, we’ve listed the most popular Facebook pages in the U.S. by category — specifically Likes, Comments, and Shares — along with brands that gained the most fans and saw the fastest increase in fans in the last year.
Let’s unlock the secrets of social media management success by discovering how the top-performing Facebook pages like Netflix have cracked the code, and take away some lessons that could help make your brand’s Facebook strategy a success this year.
Brands with the most likes on Facebook
For a few years now, Netflix has held the spot for the most like reactions on Facebook. With over 100 million followers on the social platform, the page has established a massive following, connecting with audiences all over the world. From exclusive trailers to behind-the-scenes footage and interactive posts, Netflix has mastered the art of creating content that not only entertains but also creates a sense of community among its fans. This ultimately builds excitement and anticipation around their platform, keeping their followers engaged.
Large brands, such as Netflix, effectively increase their like count on their Facebook pages by staying on top of trends and customer preferences. They leverage data analytics to pinpoint popular content and continuously monitor social media for emerging topics and viral moments. Innovative marketing strategies paired with relatable and timely content can help brands foster a loyal community, and elicit positive reactions on their social platforms.
Brands with the most comments on Facebook
Taking a look at the Facebook profiles with the highest comment count, Netflix again holds the No. 1 spot, but let’s take a look at Budweiser, which also has a high comment count, coming in second.
Budweiser’s high comment count highlights the brand’s ability to generate significant engagement on Facebook. As they rank as number three in most popular beer brands in the US their company already has high brand recognition. This suggests that their content resonates strongly with users, prompting active participation and discussion.
Budweiser taps into its legendary status and cultural ties by posting around major events like the Super Bowl, national holidays, and trending topics, helping it maintain a strong presence with millions of followers. From heartwarming commercials featuring the famous Clydesdales to campaigns that celebrate American pride and community spirit, Budweiser fuels emotional responses and discussions. These encourage fans to comment making Budweiser’s Facebook page have a high comment magnitude and audience interaction. All of this is the ideal mix to create high social media engagement and comments on a Facebook page like Budweiswer has done this past year.
Brands with the most shares on Facebook
Again, Netflix leads in this category for the most shares on Facebook, followed by The Female Quotient, a brand dedicated to advancing gender equality in the workplace and beyond by promoting the power of female leadership and inclusive collaboration.
While your brand doesn’t necessarily have the same themes or vibes The Female Quotient page has, it’s fair to say that understanding your Facebook followers and focusing engagement on topical content works wonders for performance. By sparking conversations and driving meaningful change the content The Female Quotient often features inspiring quotes, data-driven insights, and thought leadership which resonates with a wide audience and in result is shared across social media.
If you expect to generate comments and shares, your page must fully understand your audience and definite content types that apply to it, and then share formats that are worth engagement, comments, or shares.
Brands with the biggest fan growth on Facebook
This chart doesn’t necessarily focus on what brands are currently dominating Facebook pages, but more so showcases which brands have seen the biggest boost in followers over the last year.
Smith & Wesson Inc. stands out as number one for its steady stream of engaging content tailored to firearm enthusiasts. The brand shares product previews, promotional videos, and community-driven posts that resonate with a passionate audience. While they already have strong brand recognition in the firearms industry, the company has leveraged Facebook to build a product-focused community that encourages conversation and taps into user advocacy driving fan growth.
The lesson here is that your brand’s approach to Facebook shouldn’t be limited to just considering a company page with broad messaging. There’s value and creativity in nurturing an audience and community around one theme or product.
Brands with the fastest fan growth on Facebook
The fastest growth in fans provides insight into how smaller brands can increase their fan base exponentially in a short amount of time.
Coming in at number one is Yale Cleaners and stands out thanks to a steady stream of engaging content, especially eye-catching reels that showcase impressive clothing restorations and tips. As a fourth-generation family-owned business based in Oklahoma, they’ve built a trusted reputation for high-quality dry cleaning. Their consistent posting of updates, special offers, and positive customer feedback keep their Facebook presence relatable and engaging.
This is why connection is the key for a Facebook page to grow. It may not fit what your brand is doing on other platforms – or it could fit perfectly – but the key is to find what connects for the audience you have on Facebook.
This distinction can come down to the audience you have on Facebook or simple efficiency in publishing. Whatever your brand does, it must work to consistently connect with your followers, or you won’t see this type of growth.
The takeaway
In today’s digital age, having a strong Facebook presence remains crucial for businesses looking to thrive in this market. However, simply having a Facebook page isn’t enough. A strong social media marketing strategy that focuses on creating engaging content, building relationships with customers, and leveraging the power of social media can help boost your brand and increase your following on the platform.
So, don’t miss out on the opportunity to connect with your audience and stand out from the competition.
Editor’s note: While Emplifi has one the biggest samples of social media pages in the industry, only brands included in Emplifi’s database were included in our rankings.
