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Social Media Glossary

What is word of mouth?

Definition: Word of Mouth

In marketing, word of mouth refers to informal conversations between individuals, often in a social setting, that promote a product or brand. Consumers tend to trust recommendations from friends and family, so they’re more likely to buy a product after hearing about a positive experience with it from someone they know.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Social-Media-Benchmarks und Trends 2025

Gewinnen Sie wertvolle Einblicke in Ihre Social-Media-Performance mit aktuellen Benchmarks für organische und bezahlte Inhalte.
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Download :Der Social-Media-Maturity-Guide

Stillstand ist keine Option – dieser Guide gibt Ihnen alle Tools an die Hand, um Ihre Social-Media-Strategie auf das nächste Level zu heben.
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Download: Forrester Wave Social Q4 2024

Forrester Wave ist die vertrauenswürdigste Analyse für die Auswahl von Technologie Anbietern. Sichern Sie sich Ihr kostenloses Exemplar.
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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The Must-Have 2025 Social Media Calendar

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...
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