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EMPLIFI UGC

A UGC platform to transform your top customers into brand advocates

Harness the power of UGC marketing to build authentic, shoppable social proof that drives engagement and conversions across your social channels and website.

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Maximize your ROI with UGC marketing across social and digital channels

The Emplifi UGC platform provides brands with continuous content and insights to empower marketers to scale content beyond their internal resources.

87%

Of businesses reported increased sales through the use of user-generated content.

Highlight real customers and authentic visuals to connect with your community.

54%

Of consumers always or regularly research online pictures and videos of real people.

Turn your community into conversions with personalized UGC.

Deploy social proof at scale with a UGC platform built to boost results

5.5x

More repeat visits

140%

Increase in average order value

1.6x

Increase in conversions

AI capabilities

Boost your UGC strategy with AI-powered tools that find, tag, and showcase the best content. Automatically create shoppable displays, optimize for performance, and keep your brand safe with smart content moderation.

Publisher integration

Emplifi Publisher streamlines UGC scheduling and distribution with a collaborative calendar, AI-powered posting recommendations, and automated social media copy creation, making content management seamless and efficient.

Easy gallery setup

Effortlessly create dynamic, on-brand galleries that showcase top-performing UGC, customer reviews, and social proof – integrated seamlessly with your eCommerce platforms.

Content curation

Easily collect and curate diverse UGC from social media, reviews, and direct submissions while ensuring compliance with streamlined permissions and robust filtering tools.

Unlock new possibilities across your customer journey with UGC

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How our customers benefit from Emplifi UGC

Customers

"As we saw the performance of UGC on our social media pages continue to rise, we knew this was a process that we needed to streamline to scale the program."

Mindy Schanzle PR & Communications Manager at Radio Flyer

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"It’s a huge miss if you aren't capitalizing on UGC that exists out there for your brand. Emplifi is easy to use to permission content and then distribute it across multiple touchpoints digitally. Emplifi is an invaluable resource."

Lindsey Riggs Director of Digital Marketing, The Cosmopolitan of Las Vegas

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"We've been relying very heavily on UGC and Emplifi – it has become the main thing we post on all our channels. To see growth, engagement, and reach just going through the roof on all of our channels has been great."

Stephanie Schiraldi Kirkland's Social and Local Store Marketing Specialist

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"I don't think we could do without Emplifi in terms of inspiring our customers on how to actually use our products. We have so many devoted customers and Instagram influencers who are so awesome at taking pretty pictures, so it would be a shame not to utilize these pictures."

Lisa Claire Mindegaard Uhrenholt SoMe & Digital Campaign Manager, Trollbeads

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"Emplifi is by far the best in terms of integration with other tech providers. The dashboard itself provides a really robust analytics system that’s really easy to use – and the Emplifi team is amazing with support if we have any issues."

Lynna Kim Ecommerce Manager at Stanley

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"We truly view Emplifi as a partner for our success. I appreciate that Emplifi has tailored the technology to work for our needs and processes, versus the other way around."

Curt Thompson Director of Marketing at Jones Soda Co®

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"Emplifi helps us to showcase our customers’ creativity and brings a high variety of authentic UGC that we can share to showcase a greater range of homes and styles."

Luke Williams Digital Marketing Manager at Farrow & Ball

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"Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities. When it comes to travel marketing, user-generated content is a goldmine hidden in plain sight."

Whitney Reynolds Director of Social Media, Kimpton Hotels

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"We saw value from Emplifi immediately. Once we started to ask for permission and use those photos in our marketing and social media, our followers became so excited that they could tag us and have their photo featured."

Kelli Rognlie Senior Marketing Manager, Seattle Coffee Gear

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"My hypothesis for improving our Customer-Generated Content was, if we gave customers a platform to voice their love for us and our products, we would get lots of good content. And with Emplifi’s platform I’ve proven that hypothesis to be dramatically correct."

Kevin Irish Digital Marketing Manager at Bob’s Red Mill

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Frequently asked questions

What is UGC?

UGC stands for User-Generated Content, which refers to any form of content – such as images, videos, reviews, blog posts, and social media posts – that’s created and shared by consumers or users rather than brands or companies. UGC is often seen as more authentic and relatable, making it a powerful tool for building brand trust, driving engagement, and enhancing marketing strategies.

What types of content can be collected by Emplifi UGC?

You can collect photos and videos posted on social media platforms like Instagram, TikTok, X, Facebook, and more.

Can I request permission to use UGC directly through the Emplifi platform?

Yes. Once you identify content you’d like to use, you can contact the creator with a pre-built message requesting permission to repurpose their content, making the process quick and easy.

Can I tag or categorize UGC for easier management?

Yes, Emplifi offers tagging and categorization features to help you organize and easily search through the UGC you’ve collected. Tags can be based on topics, campaign names, or product types, making it simple to find content relevant to different marketing initiatives.

How can I measure the impact of UGC in my campaigns?

Emplifi provides analytics tools that help you track how UGC is performing. You can measure engagement metrics such as likes, shares, comments, and conversion rates, and analyze the overall ROI of UGC-driven campaigns.

Can I use UGC across multiple campaigns?

Yes, once you’ve collected and received permission for UGC, you can reuse it across various marketing campaigns. Whether it’s social media posts, email marketing, paid ads, or on your website, UGC can be leveraged across multiple touchpoints to maximize its impact.

Explore additional UGC platform resources

Learn more about the value of social UGC shared on a UGC platform.

What is the impact of UGC for brands?

What is the best way to build a UGC strategy?

What makes users engage with UGC?

What makes someone a good UGC collaborator?

What should I do (and not do) when curating UGC?

What are some ways to use UGC other than on social media?

What is UGC's impact on brand profitability?

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