Toyota Astra Motor fine-tunes the mechanics of teamwork

Toyota Astra Motor is an automotive joint venture company between Toyota Motor Corporation and PT Astra International, and the best-selling car brand in Indonesia. The company is well-known for technological innovations, revolutionary thinking, and putting the idea of kaizen in everything they do.

Toyota Astra Motor manages their immense social presence just as they create their cars: with an unconditional commitment to streamlining operations and tuning separate teams to work as one.

By choosing Emplifi as their reliable partner, they brought highly-distributed marketing activities into one centralized workplace and successfully bridged the gaps between different teams’ activities. This consolidated approach has enabled Toyota Astra Motor to overcome key operational challenges, such as juggling multiple social profiles, briefing partner agencies, governing the entire content strategy, and delivering detailed performance reports.

With Emplifi Social Marketing, Toyota Astra Motor streamlines complex challenges with ease.

Emplifi delivers best-in-class competitive analysis, providing the team with vast industry insights in a single view. This enables them to quickly spot trends and react instantly to any market shifts.

To improve collaboration between internal teams and multiple partner agencies, Toyota Astra Motor invited all agencies to work within the Emplifi platform. With each regional office collaborating with multiple local agencies for content creation, social media management, and paid campaigns, Emplifi’s unlimited user seats and granular access permissions ensure smooth communication and an efficient content ideation process.

Toyota Astra Motor also uses Emplifi as a primary distribution channel for all social media content, creating a transparent and effective governance process. By centralizing content publishing and setting up approval workflows, they sped up social media delivery. The platform serves as a one-stop solution where teams collaborate seamlessly, exchange feedback, and refine content without delays.

Finally, Emplifi significantly improves reporting efficiency. Customized dashboards allow regional teams to track key KPIs, identify performance trends in real-time, and automatically distribute reports on competitor insights, campaign performance, and conversion rates. This automation has reduced report delivery time from days to mere seconds.