How Emplifi empowers Cheil Chile to keep Samsung’s social strategy sharp

Discover how Cheil Chile, the Marketing Agency driving Samsung’s success in Latin America, leverages Emplifi as a single source of truth to produce thousands of detailed reports, fine-tune social strategies, and stay in sync with evolving audience conversations.

Cheil Chile, the marketing agency of the Samsung Group, has been a cornerstone of Samsung’s marketing success in Latin America for over six years. Beyond Samsung, Cheil Chile has expanded its reach to serve a diverse portfolio of clients across various industries, all of whom value their data-driven approach and agile execution.

With Emplifi as their trusted partner, Cheil Chile has delivered thousands of complex, detailed reports annually and continuously refined social strategies to align with audience needs. Recently, they integrated a comprehensive Social Listening component to monitor conversations across Samsung’s entire product range, achieving a 5% growth in audience size despite industry-wide declines.

Scaling precision in a complex market

Managing a marketing operation of Samsung’s scale across Latin America demands a high level of precision in reporting, with the ability to pull and analyze data rapidly. Previously, Cheil Chile was forced to manually gather data page by page, a time-consuming process that limited their ability to act quickly and strategically.

Emplifi’s support in building a data-driven powerhouse

Emplifi’s support and guidance were critical in transforming Cheil Chile’s reporting system into a seamless, efficient powerhouse that drives all strategic decisions. Emplifi’s API and easy-to-use, all-in-one platform allowed Cheil Chile to create a custom reporting system that captures every small change in audience sentiment, providing real-time insights that are vital for strategic decisions.

With the entire team onboarded quickly on this intuitive platform, Cheil Chile can make critical decisions without leaving the system, significantly enhancing their agility and response tim

Efficiency gains and impressive growth

Since partnering with Emplifi, Cheil Chile has dramatically improved its reporting efficiency, saving 80% in man hours previously spent on manual data gathering. The new system allows them to produce thousands of detailed reports in seconds, enabling quicker and more effective strategic decisions.

As a result, Cheil Chile achieved a remarkable 5% growth in audience size, a significant achievement in a market where most brands are experiencing declines. Additionally, their ability to monitor and respond to audience conversations in real-time has reduced response times to market trends by 30%, further solidifying their position as a leader in the industry.