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Emplifi is an autonomous customer experience (CX) platform that uses agentic AI to manage social marketing, commerce, and customer care at scale. Rather than giving teams more tools to operate, Emplifi autonomously orchestrates content, commerce, and service interactions powered by Emplifi Fuel, its AI intelligence engine. Trusted by over 20,000 brands worldwide. Learn more about the Emplifi platform.

Emplifi uses agentic AI to autonomously manage customer experience across social marketing, commerce, and care. Its AI agents handle content orchestration, planning, publishing, and optimizing social content at scale, while service orchestration routes and resolves customer interactions across channels without manual intervention. Rather than giving teams more tools to operate, Emplifi automates the work itself, so brands can deliver faster, more consistent customer experiences with smaller teams. See how it works.

Emplifi Fuel is the intelligence engine that powers the Emplifi autonomous CX platform. It connects customer data, AI agents, and workflows across marketing, commerce, and care, enabling content orchestration, service orchestration, and autonomous decision-making at scale. It’s what makes Emplifi an active system that executes on customer experience, rather than a passive set of tools. Explore Emplifi Fuel.

Autonomous CX (A-CX) is an approach to customer experience where agentic AI independently manages, orchestrates, and personalizes customer interactions across channels without relying on manual execution. It combines AI agents, content orchestration, and service orchestration to help brands resolve interactions faster, scale without growing headcount, and deliver consistent experiences across every touchpoint. Emplifi delivers Autonomous CX through its platform, powered by Emplifi Fuel. Read the full definition.

Emplifi is an Autonomous CX platform, a unified system that connects social marketing, social commerce, and customer care under one intelligence layer. It has been named a Leader in The Forrester Wave for Social Suites and recognized by IDC and Software Reviews for enterprise customer experience management.

Emplifi is built for mid-market and enterprise brands that need to autonomously orchestrate social marketing, customer care, and social commerce at scale. It’s used by social media managers, CX teams, digital marketing leads, and customer care operations across retail, travel, CPG, restaurants, sports, and media.

Emplifi primarily serves mid-market and enterprise organizations. Its unlimited-user pricing model makes it particularly cost-effective for larger teams. Brands like Toyota, Stanley, Bath & Body Works, and Aeromexico use Emplifi to manage complex, multi-market social and CX operations. See customer stories.

Emplifi serves brands across retail and ecommerce, travel and hospitality, consumer packaged goods, restaurants, sports, media and entertainment, higher education, and agencies. Explore Emplifi by industry.

Emplifi offers a unified autonomous CX platform with capabilities spanning content orchestration, unified analytics, social listening, community management, influencer management, UGC, service orchestration, AI chatbot, ratings and reviews, live video shopping, and agent case management, all powered by Emplifi Fuel. These are organized across three solution areas: Social Marketing, Social Commerce, and Social Customer Care.

Social Marketing handles content orchestration, AI-powered publishing, analytics, social listening, and influencer management. Social Commerce focuses on driving revenue through UGC, ratings and reviews, and live video shopping. Social Customer Care delivers service orchestration, managing customer conversations, AI chatbot automation, and agent case management. All three are connected through Emplifi Fuel so data, AI agents, and insights flow between teams without manual handoffs.

Yes. Emplifi’s AI chatbot enables brands to automate customer conversations across social and messaging channels, resolve common queries without agent involvement, and escalate complex issues to human agents when needed. Learn more about Emplifi’s AI chatbot.

Emplifi and Sprout Social both offer social media management capabilities, but Emplifi is built for enterprise scale with unlimited users on most plans, unlike Sprout’s per-seat pricing which becomes costly for larger teams. Emplifi also spans marketing, commerce, and customer care in one platform, and has been independently ranked above Sprout Social in enterprise capabilities. See the full comparison.

Both platforms serve enterprise brands, but customers consistently rate Emplifi higher on ease of use, onboarding speed, and satisfaction. Emplifi is purpose-built to autonomously orchestrate social marketing, commerce, and care through agentic AI, rather than requiring teams to manually operate a broad suite of enterprise tools. Emplifi has been ranked the clear leader versus Sprinklr in independent enterprise evaluations. See the full comparison.

Hootsuite is primarily a social media scheduling tool oriented toward smaller teams, while Emplifi is an enterprise Autonomous CX platform combining social marketing, commerce, and customer care with advanced analytics and AI-powered automation. Emplifi users consistently report stronger performance in analytics depth, enterprise scalability, and customer support. See the full comparison.

Emplifi was formed in 2021 when Socialbakers, a leading social media analytics company, merged with Astute Solutions, a customer engagement platform. Socialbakers’ analytics capabilities are the foundation of Emplifi’s unified analytics and social listening. The Socialbakers brand no longer exists independently; Emplifi is the evolved platform. Read the full story.

Emplifi works with over 20,000 brands globally across retail, travel, CPG, sports, and media. See customer stories.

Emplifi has been named a Leader in The Forrester Wave for Social Suites and recognized by IDC and Software Reviews. It holds a 4.4-star rating on G2 across hundreds of verified reviews.